Chapter 1 Products and Manufacturing产品与制造篇 1.1 Market Research市场调研 1.2 Innovation and Invention创新与发明 1.3 Quality Management质量管理 1.4 Competitive Strategies竞争策略
Chapter 2 International Marketing国际市场营销篇 2.1 Brands and Competitors品牌与竞争对手 2.2 BusinessNegotiations商务谈判 2.3 Internet and E-commerce互联网和电子商务 2.4 Customer Service客户服务
Chapter 3 International Logistics国际物流篇 3.1 Warehouse and Inventory仓储与库存 3.2 Transportation and Distribution运输与分销 3.3 Third Party Logistics and Purchasing第三方物流与采购 3.4 LogisticsManagement物流管理
Chapter 4 International Trade国际贸易篇 4.1 WTO世界贸易组织 4.2 Bills and Documentations单证票据 4.3 Foreign Exchange and Currency外汇与货币 4.4 Finance andAccounting金融会计 4.5 International Business Management跨国公司管理
Chapter 5 International Business Letters国际商务信函篇 5.1 Enquires. Offers and Orders询盘、发盘及订货 5.2 Sales Promotion and Complains促销及投诉 5.3 PaymentMethod支付方式 5.4 Packing and Marking包装及运输标志
Chapter 6 International Shipping&Maritime Affairs国际航运与海事篇 6.1 International Ocean Shipping Agency国际海运代理 6.2 Chartering and Charter Party租船业务和租船合同 6.3 Claims and Settlement索赔和理赔 6.4 International Ship-related Maritime Disputes国际船舶海事纠纷
Chapter 9 Commodity Inspection商品检验篇 9.1 The Types of Commodity Inspection商检的种类 9.2 The Procedure ofCommodity Inspection商检的程序 9.3 Declaration oflmport and Export Commodities出入境商品报检 9.4 Entry and Exit Health Quarantine出入境卫生检疫
Chapter 100ther Related Topics其他 10.1 International Business Conventions and Exhibitions国际商务会展 10.2 Businesslnterview商务面试 10.3 HotelManagement酒店管理 10.4 Social Welfare社会福利
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