The Innovator's Dilemma：The Revolutionary Book that Will Change the Way You Do Business

图书标准信息

• 作者 Clayton M. Christensen（克莱顿·M·克里斯坦森） 著
• 出版社 HarperCollins
• 出版时间 2007-12
• 版次 1
• ISBN 9780060521998
• 定价 133.00元
• 装帧 平装
• 开本 其他
• 纸张 胶版纸
• 页数 320页
• 正文语种 英语
• 丛书 Harper Business Essentials

【内容简介】

Inthisrevolutionarybestseller,HarvardprofessorClaytonM.Christensensaysoutstandingcompaniescandoeverythingrightandstilllosetheirmarketleadership--orworse,disappearcompletely.Andhenotonlyproveswhathesays,hetellsothershowtoavoidasimilarfate.

Focusingon"disruptivetechnology"--theHondaSuperCub,Intel's8088processor,orthehydraulicexcavator,forexample--Christensenshowswhymostcompaniesmiss"thenextgreatwave."Whetherinelectronicsorretailing,asuccessfulcompanywithestablishedproductswillgetpushedasideunlessmanagersknowwhentoabandontraditionalbusinesspractices.Usingthelessonsofsuccessesandfailuresfromleadingcompanies,TheInnovator'sDilemmapresentsasetofrulesforcapitalizingonthephenomenonofdisruptiveinnovation.

Findout:

*Whenitisrightnottolistentocustomers.

*Whentoinvestindevelopinglower-performanceproductsthatpromiselowermargins.

*Whentopursuesmallmarketsattheexpenseofseemingly

largerandmorelucrativeones.

Sharp,cogent,andprovocative,TheInnovator'sDilemmaisoneofthemosttalked-aboutbooksofourtime--andonenosavvymanagerorentrepreneurshouldbewithout.

【作者简介】

Clayton M. Christensen, an associate professor of business administration at the Harvard Business School, is the coauthor of numerous articles in journals such as Research Policy, Strategic Management Journal, Industrial and Corporate Change, Business History Review, and Harvard Business Review.

【目录】

In Gratitude

Introduction

Part One: Why Great Companies Can Fail

1 How Can Great Firms Fail? Insights from the Hard Disk Drive Industry

2 Value Networks and the Impetus to Innovate

3 Disruptive Technological Change in the Mechanical Excavator Industry

4 What Goes Up, Can't Go Down

Part TroD: Hanaging Disruptive Technological Change

5 Give Responsibility for Disruptive Technologies to Organizations Whose Customers Need Them

6 Match the Size of the Organization to the Size of the Market

7 Discovering New and Emerging Markets

8 How to Appraise Your Organization's Capabilities and Disabilities

9 Performance Provided, Market Demand, and the Product Life Cycle

10 Managing Disruptive Technological Change: A Case Study

11 The Dilemmas of Innovation: A Summary

The Innovator's Dilemma Book Group Guide

Index

About the Author