Blueprint to a Billion: 7 Essentials to Achieve Exponential Growth

图书标准信息

• 作者 David G. Thomson 著
• 出版社 Wiley
• 出版时间 2005-12
• 版次 1
• ISBN 9780471747475
• 定价 199.00元
• 装帧 精装
• 开本 其他
• 纸张 胶版纸
• 页数 288页
• 正文语种 英语

【内容简介】

DAVIDG.THOMSONhasbeenleadingbusinessgrowthfortwentyyearsingeneralmanagementandexecutivesales/marketingatNortelNetworksandHewlett-Packard.HealsoservedasanassociateprincipalduringhisfiveyearsatMcKinsey&Company.ThomsongraduatedwithanelectricalengineeringdegreefromtheUniversityofWaterlooandanMBAfromtheUniversityofWeernOntario.HeresideswithhisfamilyinOverlandPark,Kansas.

【作者简介】

DAVIDG.THOMSONhasbeenleadingbusinessgrowthfortwentyyearsingeneralmanagementandexecutivesales/marketingatNortelNetworksandHewlett-Packard.HealsoservedasanassociateprincipalduringhisfiveyearsatMcKinsey&Company.ThomsongraduatedwithanelectricalengineeringdegreefromtheUniversityofWaterlooandanMBAfromtheUniversityofWesternOntario.HeresideswithhisfamilyinOverlandPark,Kansas.

【目录】

Foreword

Preface

Acknowledgments

1.The Blueprint Thesis: A Different Approach to Growth

Part One: Create and Sustain a Breakthrough Value Proposition

2.The Blueprint Value Proposition

Part Two: Create and Sustain Exponential Revenue Growth

3.Exploit a High-Growth Market Segment

4.Marquee Customers Shape the Revenue Powerhouse

5.Leverage Big Brother Alliances for Breaking into New Markets

Part Three: Seizing the Opportunity to Create Exponential Returns

6.Becoming the Masters of Exponential Returns

7.The Management Team: Inside-Outside Leadership

8.The Board: Comprised of Essentials Experts

9.Linking the 7 Essentials

10.Blueprint Companies for the Next Decade and Your Part in Them: An Epilogue

Appendix A: Top 100 Blueprint Companies

Appendix B: Delivering Breakthrough Benefits Drives Exponential Growth

Appendix C: Assessing Management’s Focus, Drive, and Ability

Appendix D: Methodology

Endnotes

Index