传播学专业英语教程：Media Literacy and Culture

图书标准信息

• 作者 [美]巴兰 著；钟新 校
• 出版社 中国人民大学出版社
• 出版时间 2008-02
• 版次 1
• ISBN 9787300089089
• 定价 48.00元
• 装帧 平装
• 开本 16开
• 纸张 胶版纸
• 页数 418页
• 字数 507千字
• 正文语种 简体中文， 英语

【内容简介】

　　《传播学专业英语教程》（第四版）是一本经典的传播学教材。该书介绍了大众传播学的基本概念及媒介产业的相关知识，系统地介绍了传统的图书、报刊、影视、广播以及新兴的互联网等信息传播媒介的起源、现状及未来趋势。本教材案例新颖、内容生动有趣、教学支持体系完善，经改编、注释后适合专业英语教学及双语教学的需要，尤其便于多媒体教学。

【目录】

PARTONELAYINGTHEGRoUNDWoRK
1　MassCommunication，Culture，andMediaLiteracyMediaLiteracy
WhatIsMassCommunication?
CommunicationDefined
MassCommunicationDefined
WhatIsCulture?
CultureasSociallyConstructedSharedMeaning
FunctionsandEffectsofCulture
MassCommunicationandCulture
MassMediaasCulturalStorytellers
MassCommunicationasCulturalForum
ScopeandNatureofMassMedia
TheRoleofTechnology
TheRoleofMoney
CulturalForum:AudienceasConsumerorAudienceasProduct?
Changes
ConcentrationofOwnershipandConglomeration
Globalization
AudienceFragmentation
Hypercommercialism
ErosionofDistinctionsamongMedia:Convergence
MassCommunication,Culture,andMediaLiteracy
OralCulture
TheInventionofWriting
LiterateCulture
TheGutenbergRevolution
TheIndustrialRevolution
MediaLiteracy
ElementsofMediaLiteracy
MediaLiteracySkills
LivingMediaLiteracy:LivingaMediaLiterateLife
ResourcesforReviewandDiscussion
ChapterReview
KeyTerms
QuestionsforReview
QuestionsforCriticalThinkingandDiscussion
PARTTWOMEDIA，MEDIAINDUSTRIES,ANDMEDIAAUDIENCES
2　Books
BookTimeline
AShortHistoryofBooks
BooksinColonialNorthAmerica
BooksandTheirAudiences
TheCulturalValueoftheBook
MediaEchoes:TheRoleofBooksinSocialMovements
UsingMediatoMakeaDifference:OurBodies,Ourselves
Censorship
ScopeandStructureoftheBookIndustry
CategoriesofBooks
FromIdeatoPublication
TrendsandConvergenceinBookPublishing
Convergence
Conglomeration
DemandforProfitsandHypercommercialism
GrowthofSmallPresses
RestructuringofBookRetailing
CulturalForum:FreedomtoRead
DevelopingMediaLiteracySkills:TheLessonsofHarryPotter
LivingMediaLiteracy:StartaCitywideBookConversation
ResourcesforReviewandDiscussion
ChapterReview
KeyTerms
QuestionsforReview
QuestionsforCriticalThinkingandDiscussion
3　Newspapers
4　Magazines
5　Film
6　RadioandSoundRecording
7　Television
8　TheInternetandtheWorldWideWeb：ChangingtheParadigm
PARTTHREEMASS-MEDlATEDCULTUREINTHEINFORMATIoNAGE
9　TheorieSandEfiectsofMassCommunication
1O　MediaFreedom，Regulation，andEthics
Glossary