普通高等教育十一五国家级规划教材：商务英语口语

图书标准信息

• 作者 方红 编
• 出版社 高等教育出版社
• 出版时间 2007-11
• 版次 1
• ISBN 9787040220087
• 定价 30.00元
• 装帧 平装
• 开本 16开
• 纸张 胶版纸
• 页数 242页
• 字数 350千字
• 正文语种 简体中文，英语

【内容简介】

　　《商务英语口语》的教学内容共十二个单元，每个单元由示范对话、学生对话、单项训练、短文、视频欣赏和录音练习六个部分组成。第一部分的示范对话是每个单元的核心，它在内容上前后承接，主要围绕美国商人马库斯到中国购买办公家具、洽谈作为汤普森南京公司北美代理这一主要情节展开，内容涉及付款、包装、运输、理赔、仲裁与合同签署等外贸洽谈中的重要环节。每个单元的第二至六部分，一方面巩固课文中学习的内容、词汇、句式与表达法，另一方面适当介绍制造业、旅游业、时尚业、广告、餐饮、媒体、动画制作等多种商业活动的内容及常用的英语词汇。本教材遵循以学生为教学主体的理念，课文的呈现方式、练习设计与多媒体课件的功能等均体现了这一教学理念。课文的示范对话和与之配套的学生对话分别有文字版与动画版，动画生动、形象地表现了对话内容；文字版则配有词汇与中文翻译。每个单元有标注不同难度系数的练习。配套的多媒体课件使学生能在电脑上进行跟读、模仿、角色扮演与录音的训练。这些有助于学生灵活、自主地安排学习与复习。

【目录】

Unit1Reception

ModelDialogues

1AttheAirport

2AttheRestaurant

3IntroducingCompanies

StudentDialogues

1AskingforMr.LiusRoomNumber

2AskingforFlightInformation

3AskingfortheTrainSchedule

Basics:Numbers

Passage:TedTurner

VideoClip:BMW

RecordingExercises:Advertising

Unit2TelephoneCommunication

ModelDialogues

1AskingAboutNewProductsonthePhone

2MakingInvitationsonthePhone

3AskingfortheRoomNumberonthePhone

StudentDialogues

1LeavingaMessageontheAnsweringMachine

2CallingBackMr.Liu

3DialingaWrongNumber

Basics:TelephoneNumbers

Passage:CNNand"TheKingofMedia"

VideoClip:LaviniasFashionEmpire

RecordingExercises:EntrepreneursandtheEntrepreneurialSpirit

Unit3Booking

ModelDialogues

1BookingFlightTickets

2BookingHotelRooms

3BuyingConcertTickets

StudentDialogues

1BookingaFlightTicket

2MakinganAppointment

3ConfirmingaMeeting

Basics:Month,Week,DatesandTime

Passage:TheAmericanAttitudeTowardsManualLabor

VideoClip:BeautyFarm

RecordingExercises:RecreationandEntertainment

Unit4Schedules

ModelDialogues

1ArrangingaSchedule

2MakingChangesinaSchedule

3ArrangingFurtherMeetings

StudentDialogues

1MakingaSchedule

2SharingtheSchedule

3MakingChangesintheSchedule

Basics:ImportantNewspaper,JournalsandMagazinesinAmericaandBritain

Passage:WhereIstheBeef:AfterAnnouncingtheFirstLossinItsHistory,

McDonaldsTriestoTurnAround

VideoClip:ToyCompaniesTargetOversizedChildren

RecordingExercises:Travel（One）

Unit5Price

ModelDialogues

1SettingtheManufacturersPrice

2SharingtheAdvertisingCost

3AskingaPrice

StudentDialogues

1AskingaPrice

2NegotiatingthePrice

Basics:Currency

Passage:Wal-Mart

VideoClip:ARestoredFarminPortugal

RecordingExercises:Travel（Two）

Unit6ModesofPayment

ModelDialogues

1AskingAboutModesofPayment

2TalkingAboutOpeningaLetterofCredit

3NegotiatingontheModesofPayment

StudentDialogues

1ComparingDifferentModesofPayment

2DiscussingtheModesofPayment

3PayingtheBillinaRestaurant

Basics:AskingforPrice

Passage:HenryFord:BringingtheAutomobiletotheCommonMan

VideoClip:DavidBeckham:theFavoriteoftheAdvertisingCompanies

RecordingExercises:FamousPeople

Unit7ShipmentandPackaging

ModelDialogues

1SuggestingPartialShipment

2ArrangingPackaging

3SuggestingTransportationbyTruck

StudentDialogues

1SettlingtheTimeforShipment

2OnPackaging

Basics:Names

Passage:HolidayShopping

VideoClip:Ascot

RecordingExercises:SportsandGames

Unit8SigningaContract

ModelDialogues

1ClarifyingClausesonShipmentandCompensation

2TalkingAbouttheArbitrationClause

3SigningaContract

StudentDialogues

1MakingaFinalCheckBeforeSigningaContract

2SigningaContract

3AftertheClosingofaDeal

Basics:Percentage

Passage:WaltDisney:MasterShowman

VideoClip:AnAncientTradeCenterinLibya

RecordingExercises:CulturalProtection

Unit9ComingtoaNewCompany

ModelDialogues

1TouringtheOfficeBuilding

2ArrangingaMeeting

3PlanningaBusinessTrip

StudentDialogues

1GettingtoKnowtheCompany

2GettingMoreInformationAbouttheCompany

Basics:Directions

Passage:DisneylandandDisneyWorld

VideoClip:Unicom

RecordingExercises:FastFood

Unit10WorkingTogether

ModelDialogues

1AdviceforWritingaBusinessLetter

2AdviceforWritingaMemo

3SpeakingwithTactics

StudentDialogues

1ArrangingTravelfromNanjingtoShanghai

2TalkingAboutaPowerShortage

Basics:Weather

Passage:HardRockCafe(PartOne)

VideoClip:DiamondAircraft

RecordingExercises:LifeandPressure

Unit11SalesPromotion

ModelDialogues

1DiscussingStrategiesforPromotingSales

2MakingaNewBrochure

3PromotingSalesThroughAdvertising

StudentDialogues

1DiscussinganAdvertisingPlan

2TalkingwithanAdvertiser

3DoingMarketResearch

Basics:Places

Passage:HardRockCafe(PartTwo)

VideoClip:AholdSupermarketChain

RecordingExercises:Education

Unit12PlanningfortheFuture

ModelDialogues

1AppealingtoPotentialCustomers

2SurvivingUndertheAnti-DumpingCharges

3PlanningforaNewPlant

StudentDialogues

1ComplainingAboutaMeal

2MakingaComplaintinaRestaurant

Basics:CountriesandCities

Passage:NewYorkStockExchange

VideoClip:MobilePhones

RecordingExercises:Technology

附录1示范对话翻译

附录2短文翻译

附录3练习答案

附录4总词汇表

参考文献