伊娃 创造财富的真正关键 Eva: The Real Key To Creating Wealth 英文原版
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作者Al Ehrbar
出版社John Wiley
ISBN9780471298601
出版时间1998-10
印刷时间1998-10
印数1千册
装帧精装
开本18开
纸张轻型纸
页数256页
字数1千字
定价387元
上书时间2024-12-12
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基本信息
Format:Hardback 256 pages
Publisher:John Wiley & Sons Inc
Imprint:John Wiley & Sons Inc
ISBN:9780471298601
Published: 7 Oct 1998
Classifications:Accounting, Budgeting & financial management
Readership:Professional & Vocational Postgraduate, Research & Scholarly Undergraduate
Weight:460g
Dimensions:239 x 152 x 24.4 (mm)
Pub. Country:United States
页面参数仅供参考，具体以实物为准
书籍简介
《创造财富的真正关键》被《财富》(fortune)杂志称为“当今最热门且越来越热门的金融理念”，从德国、日本到新加坡、南非，它一直是全球金融界的热门话题。这是一种衡量公司实际盈利能力的创造企业和股东财富的革命性战略，已被可口可乐、礼来和西门子等知名企业采用，并取得了骄人的财务业绩。然而，尽管EVA的知名度越来越高，但对于EVA是什么，以及它能为公司做什么，大多数高管仍只有一个模糊的概念。这本开创性的书解释和澄清了所有问题。《创造财富的真正关键》一书的作者是著名商业记者、EVA inventor Stern Stewart & Co.公司高级副总裁艾尔•埃尔巴。本书提供了一份全面、可理解的概述，探讨了EVA是如何运作的、如何衡量的、EVA对员工的激励机制以及为什么EVA如此有效。
从最基本的意义上说，经济增加值是对企业绩效的一种衡量，它不同于大多数其它企业，因为它对企业所使用的所有资本(包括股权)的成本收取利润。为了帮助将原则转化为现实实践，Ehrbar展示了EVA成功案例的历史，包括Briggs & Stratton、美国邮政服务和可口可乐。可口可乐在加入了EVA后，从一个平庸之辈一跃成为世界第一财富创造者。
这本书深入剖析了从公司董事会到华尔街都能感受到其影响力的突破性创意，对于那些希望全面把握“创造财富的真正关键”并从中获利的商业领袖来说，这本不可或缺的书是必读之书。
Called "today's hottest financial idea and getting hotter" by fortune magazine, Economic Value Added (EVA) is the topic of conversation in financial circles around the world, from Germany and Japan to Singapore and South Africa. A revolutionary strategy for creating corporate and shareholder wealth that measures a company's real profitability, it has been adopted by such prominent corporations as Coca-Cola, Eli Lilly, and Siemens AG-with spectacular financial results. Yet, despite its increasing visibility, most executives still only have a vague notion of what EVA is and what it can do for their company. This groundbreaking book explains and clarifies all. Written by Al Ehrbar, a leading business journalist and senior vice president at EVA inventor Stern Stewart & Co., EVA: The Real Key to Creating Wealth provides a complete, accessible overview that examines how exactly EVA works, how it is measured, what it can do to structure incentives for employees, and why it is as potent as it is.
At its most basic, Economic Value Added is a measure of corporate performance that differs from most others by charging profit for the cost of all the capital a company employs, including equity. To help translate principle into real-world practice, Ehrbar presents revealing case histories of EVA success stories, including those of Briggs & Stratton, the U.S. Postal Service, and Coca-Cola, which was catapulted from mediocrity to the number one wealth creator in the world with the addition of EVA.
An in-depth look at a breakthrough idea whose impact is being felt from corporate boardrooms to Wall Street, this indispensable book is must reading for business leaders looking to fully grasp-and profit from-"the real key to creating wealth."
作者简介
AL EHRBAR是Stern Stewart & Co.的高级副总裁。他是著名的商业和金融记者，曾担任《财富》杂志的高级编辑，《企业金融》杂志的编辑和出版人，以及《华尔街日报》的高级经济学作家。她工作出色而获得了无数奖项。
AL EHRBAR is a senior vice president at Stern Stewart & Co. A leading business and financial journalist, he has been senior editor at fortune magazine, editor and publisher at Corporate Finance magazine, and senior economics writer at the Wall Street Journal. He is the recipient of numerous awards for journalistic excellence.
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