怎样卖龙虾 How To Sell A Lobster 2nd Edition 英文原版 心理 经济 金融 市场 销售
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作者Bill Bishop
出版社Createspace I Publishing
ISBN9781511484701
出版时间2015-08
印刷时间2015-08
印数1千册
装帧平装
开本24开
纸张轻型纸
页数120页
字数1千字
定价292元
上书时间2024-12-11
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基本信息
Format: Paperback| 120 pages
Dimensions: 127x 203x 6mm| 127g
Publication date: 17 Aug 2015
Publisher: Createspace Independent Publishing Platform
Language: English
ISBN10: 1511484705
ISBN13: 9781511484701
页面参数仅供参考，具体以实物为准
书籍简介
进入心灵市场的心理学之旅。
你想吸引更多高质量的潜在客户吗？你想在减少工作强度的同时实现更大的销售额并大幅提高收入吗？如果是这样，请阅读《怎样卖龙虾》，了解一个聪明的企业家的心理营销秘诀。
加入营销教练比尔-毕晓普和他的古怪导师营销迈克的心理之旅，进入人类的心灵市场。《怎样卖龙虾》介绍了一系列关于具有挑战性的商业问题的寓言，以及如何用易于使用的心理学技术来解决这些问题。发现作者是如何在一次服务员比赛中包装出一个大创意，卖出1400只龙虾。了解如何使用 "排队技巧 "来吸引更多潜在客户。了解如何利用 "三箱 "策略实现更大的销售，以及如何通过包装你的5美元一杯的咖啡来提高你的利润率。
《怎样卖龙虾》是一本快速而有趣的读物，吸引了世界各地的企业家和销售人员的想象力。已经在25个国家以12种语言售出了100多万册。
现在轮到你开始销售更多的龙虾了。
A Psychological Journey Into The Marketplace Of The Mind
Do you want to attract more high-quality prospects? Do you want to make bigger sales and dramatically increase your income while working less hard? If so, read How To Sell A Lobster to learn the psychological marketing secrets of a street-wise entrepreneur.
Join marketing coach Bill Bishop and his eccentric mentor Marketing Mike on a psychological journey into the marketplace of the human mind. How To Sell A Lobster presents a series of parables about challenging business problems and how to solve them with easy-to-use psychological techniques. Discover how the author packaged a BIG Idea to sell 1,400 lobsters in a waiter contest. Find out how to use The Line-Up technique to attract more prospects. Learn how to make bigger sales using The Three Boxes strategy, and how to increase your profit margins by packaging your $5 Cup of Coffee.
A quick and fun read, How To Sell A Lobster has captivated the imagination of entrepreneurs and salespeople around the world. More than 1 million copies have been sold in 25 countries in 12 languages.
Now it’s your turn to start selling more lobsters.
作者简介
Bill Bishop是The BIG Idea Company的创始人和CEO，这是一家位于多伦多的创新和通信公司。他也是新经济网络的创始人，在多伦多、埃德蒙顿、温哥华和华盛顿特区设有分会。
Bill Bishop is the founder and CEO of The BIG Idea Company, an innovation and communications company based in Toronto. He is also founder of The New Economy Network, with chapters in Toronto, Edmonton, Vancouver, and Washington D.C.
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