杰出的公关 英文原版 Brilliant PR:Create a PR sensation
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作者Cathy Bussey
出版社Pearson Business
ISBN9780273746584
出版时间2011-05
印刷时间2011-05
印数1千册
装帧平装
开本32开
纸张轻型纸
页数168页
字数1千字
定价173元
上书时间2024-11-28
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Product details
Paperback: 168 pages
Publisher: Pearson Business; 01 edition (19 May 2011)
Language: English
ISBN-10: 0273746588
ISBN-13: 978-0273746584
Product Dimensions:13.7 x 1.2 x 21.6 cm
Product Description
Written by the features editor of the leading UK weekly for PR professionals,PRWeekand featuring contributions from journalists, PR professionals and small business owners, this book shows you how to successfully use PR to promote yourself and your business.
Coveringevery aspect of public relations, from identifying your compelling proposition, pitching a story and writing a press release, through to mastering social media and executing a good campaign, it is packed full of insider stories, sample press releases and examples of good PR, so you’ll find out how to make a winning impact.
From the Back Cover
Question – What’s so special about you and how can you stand out from the crowd?
A good reputation is essential for a business to survive and thrive. But what if your company is rich in ideas, but not in cash? How can you get consumers to know about you if you don’t have the budget for marketing and promotions?Brilliant PRwill show you how anyone can get the word out.
Brilliant PRcovers every aspect of public relations, from identifying your compelling proposition, pitching a story and writing a press release, through to mastering social media and executing a good campaign. Packed full of insider stories, sample press releases and examples of good PR, you’ll find out how to make a winning impact.
About the Author
Cathy Wallace is features editor of PRWeek, the leading title for the UK PR industry. Prior to PRWeek she worked for a range of daily and weekly newspapers and magazines, and first cut her teeth as a trainee reporter on a local newspaper more than seven years ago.
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