The #1 international bestselling author of The Gray Rhino offers a bold new framework for understanding and re-shaping our relationship with risk and uncertainty to live more productive and successful lives.
What drives a sixty-four-year-old woman to hurl herself over Niagara Falls in a barrel? Why do we often create bigger risks than the risks we try to avoid? Why are corporate boards newly worried about risky personal behavior by CEOs? Why are some nations quicker than others to recognize and manage risks like pandemics, technological change, and climate crisis?
The answers define each person, organization, and society as distinctively as a fingerprint. Understanding the often-surprising origins of these risk fingerprints can open your eyes, inspire new habits, catalyze innovation and creativity, improve teamwork, and provide a beacon in a world that seems suddenly more uncertain than ever.
How you see risk and what you do about it depend on your personality and experiences. How you make these cost-benefit calculations depend on your culture, your values, the people in the room, and even unexpected things like what you've eaten recently, the temperature, the music playing, or the fragrance in the air. Being alert to these often-unconscious influences will help you to seize opportunity and avoid danger.
You Are What You Risk is a clarion call for an entirely new conversation about our relationship with risk and uncertainty. In this ground-breaking, accessible and eminently timely book, Michele Wucker examines why it's so important to understand your risk fingerprint and how to make your risk relationship work better in business, life, and the world.
Drawing on compelling risk stories around the world and weaving in economics, anthropology, sociology, and psychology research, Wucker bridges the divide between professional and lay risk conversations. She challenges stereotypes about risk attitudes, re-frames how gender and risk are related, and shines new light on generational differences. She shows how the new science of "risk personality" is re-shaping business and finance, how healthy risk ecosystems support economies and societies, and why embracing risk empathy can resolve conflicts. Wucker shares insights, practical tools, and proven strategies that will help you to understand what makes you who you are -and, in turn, to make better choices, both big and small.
"Whether you're an investor, entrepreneur, of simply trying to forge your career strategically in any field, you'll benefit from Michele Wucker's innovative, clear-eyed approach to taking wise risks and navigating uncertainty. This book will help you to get from ordinary to extraordinary." -- Laura Huang, Professor of Business Administration at Harvard Business School and Author of EDGE: Turning Adversity into Advantage
作者简介
米歇尔·沃克(Michele Wucker)创造了“gray rhino”这个词,提醒人们注意一些显而易见的风险,我们更容易忽视这些风险,但我们拥有的管理能力可能比我们想象的要大。她有影响力的第三本书《The Gray Rhino: How to Recognize and Act on the Obvious Dangers We Ignore》推动了金融市场的发展,影响了世界各地的政府政策和商业战略,并激发了TED演讲的灵感,将这一想法扩展到个人问题上。她曾被评为世界经济论坛的全球青年Leader和古根海姆研究员,并在芝加哥全球事务委员会、世界政策研究所和国际金融评论担任领导职务。她住在芝加哥。
Michele Wucker coined the term "gray rhino" to alert people to the obvious risks that we are more prone to neglect yet have more power to manage than we might think. Her influential third book, The Gray Rhino: How to Recognize and Act on the Obvious Dangers We Ignore, has moved financial markets, shaped government policy and business strategies around the world, and inspired a popular TED talk expanding the idea to personal issues. She has been honored as a Young Global Leader of the World Economic Forum and a Guggenheim Fellow and held leadership roles at the Chicago Council on Global Affairs, World Policy Institute, and International Financing Review. She lives in Chicago.
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