创新者的假设英文原版 The Innovators Hypothesis 管理科学

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作者Michael D. Schrage

出版社The MIT Press

ISBN9780262528962

出版时间2016-02

印刷时间2016-02

印数1千册

装帧平装

开本32开

纸张轻型纸

页数256页

字数1千字

定价266元

上书时间2024-11-13

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商品描述: 作者：Michael D. Schrage

出版社: MIT Press; Reprint (2016年2月12日)

丛书名: The Innovator's Hypothesis

平装: 256页

语种：英语

ISBN: 0262528967

条形码: 9780262528962

商品尺寸: 15.2 x 1.3 x 22.9 cm

ASIN: 0262528967

内容简介

What is the best way for a company to innovate? Advice recommending "innovation vacations" and the luxury of failure may be wonderful for organizations with time to spend and money to waste.

The Innovator's Hypothesis addresses the innovation priorities of companies that live in the real world of limits.

Michael Schrage advocates a cultural and strategic shift: small teams, collaboratively -- and competitively -- crafting business experiments that make top management sit up and take notice.

He introduces the 5x5 framework: giving diverse teams of five people up to five days to come up with portfolios of five business experiments costing no more than $5,000 each and taking no longer than five weeks to run. Successful 5x5s, Schrage shows, make people more effective innovators, and more effective innovators mean more effective innovations.

作者简介

Michael Schrage is a Research Fellow at the Center for Digital Business at MIT Sloan School of Management. A sought-after consultant on business innovation, he is the author of Serious Play: How the World's Best Companies Simulate to Innovate and What Do You Want Your Customers to Become?

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创新者的假设 英文原版 The Innovators Hypothesis 管理科学