销售疗法 小企业主的有效销售 英文原版 Sales Therapy 企业管理 营销策略 管理科学
￥ 168 8.1折 ￥ 208 九五品
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广东广州
认证卖家担保交易快速发货售后保障
作者Grant Leboff
出版社Capstone
ISBN9781841127781
出版时间2007-11
印刷时间2007-11
印数1千册
装帧平装
开本32开
纸张轻型纸
页数206页
字数1千字
定价208元
上书时间2024-10-31
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基本信息
Format:Paperback / softback 206 pages
Publisher:John Wiley and Sons Ltd
Imprint:Capstone Publishing Ltd
ISBN:9781841127781
Published:12 Oct 2007
Weight:266g
Dimensions:214 x 133 x 13 (mm)
页面参数仅供参考，具体以实物为准
书籍简介
如果你在一家小企业工作，你须知道如何销售。完全正确。但是，大多数人所熟知的销售方式已经行不通了。关系才是重要的。
真正的销售是要了解客户的目标并帮助他们购买，而不是在模板式的介绍中加入咄咄逼人的态度。那么，如何将人际关系作为关键，同时又能取得成果呢？
《销售疗法》以行为心理学为基础，采用一种有效的新方法，打破了陈旧的销售模式。由于它反映了人与人之间的实际互动方式，因此使用起来自然轻松。而且它确实有效。
Ecademy董事长托马斯-鲍尔（Thomas Power）将其描述为 "21世纪如何更好地销售的精品内容"。
你终于可以把那些糟糕的'成交技巧'扔进回收站了。《销售疗法》将帮助你与客户建立良好的关系，同时让销售艺术变得有趣而有效，并帮助你的业务实现增长。
If you work in a small business, you have to know how to sell. Full stop. But selling as most people know it doesn’t work anymore. It’s relationships that count.
Real selling is about understanding customers’ goals and helping them to buy, not topping off a template presentation with a pushy attitude. So how do you put relationships into key and still get results?
Sales Therapy smashes the age-old sales model with an effective new approach grounded in behavioural psychology. It is natural and effortless to use because it mirrors the way people actually interact with each other. And it really works.
Thomas Power, Chairman of Ecademy, describes it as ‘ the fine pieces of content on how to sell better in the 21st Century.’
At last, you can commit those terrible ‘closing techniques’ to the recycle bin. Sales Therapy will help you build great relationships with your customers while make the art of selling fun and effective and helping your business to grow.
作者简介
格兰特-勒伯夫（Grant Leboff）对传统销售方法的教学和工作方式感到失望，他正式提出了自己的销售哲学--"销售疗法"（Sales Therapy），这是一种适用于 21 世纪的全新销售方法。作为两家公司的总经理，勒伯夫每天都在实践自己的理念。Phone Intelligence Ltd 是一家企业对企业电话营销公司。该公司的服务包括市场调研、预约、潜在客户生成以及电话营销领域的培训和咨询。The Intelligent Sales Club Ltd 通过研讨会、培训和资源材料为企业主提供销售和营销支持。该公司还提供咨询，帮助企业建立品牌、完善销售信息和方法，并确定至佳市场路线。格兰特-勒伯夫花了大量时间为各种商业团体举办有关销售和营销的讲座。他还经常为许多商业杂志和报纸撰稿。
Frustrated at the way the traditional methods of selling are being taught and conducted within the workplace, Grant Leboff formalised his own sales philosophy Sales Therapy, a new sales methodology for the 21st Century. As the Managing Director of two companies, Leboff puts what he says into practice, every day. Phone Intelligence Ltd is a business-to-business telemarketing company. Its services include market research, appointment make and lead generation as well as training and consultancy in the telemarketing arena. The Intelligent Sales Club Ltd provides sales and marketing support to business owners through seminars, training and resource materials. It also provides consultancy helping companies build brands, refine their sales message and approach, and determine their best routes to market. Grant Leboff spends a significant amount of time giving talks about sales and marketing for a variety of business groups. He is also a regular contributor to many business magazines and newspapers.
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