Constant Contact 电子邮件营销指南 Guide To Email Marketing 英文原版 市场开发
￥ 180 8.3折 ￥ 217 九五品
库存2件
广东广州
认证卖家担保交易快速发货售后保障
作者Eric Groves
出版社Wiley
ISBN9780470503416
出版时间2009-08
印刷时间2009-08
印数1千册
装帧精装
开本32开
纸张轻型纸
页数224页
字数1千字
定价217元
上书时间2024-10-26
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基本信息
Format:Hardback 224 pages
Publisher:John Wiley and Sons Ltd
Imprint:John Wiley & Sons Ltd
ISBN:9780470503416
Published:16 Oct 2009
Weight:420g
Dimensions:234 x 162 (mm)
页面参数仅供参考，具体以实物为准
书籍简介
领先的电子邮件营销公司告诉你如何创建高影响力、低成本的活动
电子邮件营销是一种非常具有成本效益的方式，可以建立并推动商业成功的关系。但是，它也可能是一个挑战，因为收件箱是一个恶劣的环境。你的邮件是否值得关注，或者是对客户时间的恼人浪费，取决于你是否能够坚持良好的营销和真实关系建立的基本原则。
康斯坦丁公司的《Constant Contact 电子邮件营销指南》介绍了美国领先的电子邮件营销公司的实践和关系建设原则。拥有超过280,000家小型企业和非营利组织的客户，康斯坦丁公司不断地测试和学习什么是有效的，什么是无效的，这些都在这里。市场上没有其他电子邮件指南能提供如此全面、实用的指导。无论你是开始自己的小生意，还是需要在有限的预算下发展，这本书都能让你快速上手。
了解以下内容
·将使你的企业陷入困境的十个电子邮件陷阱
·你的客户希望你做的十件事
·电子邮件营销的 "软 "好处
·将电子邮件与其他营销工作结合起来使用
·四种类型的权限如何决定你的策略的成败
·建立一个有价值和有效的电子邮件名单
·创造有价值的内容
·选择一个有效、专业的电子邮件格式
·确保你的邮件被送达、打开和阅读
通过《Constant Contact 电子邮件营销指南》，您将学会避免电子邮件营销的常见错误，为您的客户提供他们喜欢的内容，并将有效的电子邮件营销策略与您的传统营销工作相结合，使您的营销成本得到更大的提升。
The leading email marketing firm shows you how to create high-impact, low-cost campaigns
Email marketing is an incredibly cost-effective way to establish and build relationships that drive business success. But, it can also be a challenge because the inbox is a hostile environment. Whether your email is noteworthy―or an annoying waste of your customer's time―depends on your ability to stick to stick the fundamentals of good marketing and authentic relationship building.
The Constant Contact Guide to Email Marketing presents best practices and relationship-building principles from America’s leading email marketing firm. With over 280,000 small business and non-profit clients, Constant Contact is constantly testing and learning what works and what doesn't, and it's all here. There's no other email guide on the market that provides this level of comprehensive, practical guidance. Whether you're starting your own small business or need to grow on a shoestring budget, this book will get you up to speed fast.
Learn about:
Ten email pitfalls that will get your business into trouble
Ten things your customers expect you to do
The "soft" benefits of email marketing
Using email in combination with other marketing efforts
How four types of permissions can make or break your strategy
Building an email list that is valuable and effective
Creating valuable content
Choosing an effective, professional email format
Ensuring your emails are delivered, opened, and read
With The Constant Contact Guide to Email Marketing, you'll learn to avoid the common mistakes of email marketing, give your customers content they love, and combine an effective email marketing strategy with your traditional marketing efforts―giving you way more bang for your marketing buck.
作者简介
Eric Groves是Constant Contact的全球市场开发高级副总裁。
Eric Groves is Senior Vice President of Global Market Development for Constant Contact.
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