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英文原版 Bernard B. 大数据：使用智能大数据、解析与指标做出更好决策并提高性能

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作者John Wiley & Sons Inc

出版社John Wiley & Sons Inc

ISBN9781118965832

出版时间2015-03

印刷时间2015-03

印数1千册

装帧平装

开本32开

纸张轻型纸

页数256页

字数1千字

定价180元

上书时间2024-10-23

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商品描述: 大数据：使用智能大数据、解析与指标做出更好决策并提高性能

Publisher: John Wiley & Sons Inc
Format: Paperback | 256 pages
Dimensions: 140mm x 215mm x 16mm | 320g
Publication date: 2 March 2015
Publication City/Country: New York

Product description
Convert the promise of big data into real world results There is so much buzz around big data. We all need to know what it is and how it works - that much is obvious. But is a basic understanding of the theory enough to hold your own in strategy meetings?

Probably. But what will set you apart from the rest is actually knowing how to USE big data to get solid, real-world business results - and putting that in place to improve performance.

Big Data will give you a clear understanding, blueprint, and step-by-step approach to building your own big data strategy. This is a well-needed practical introduction to actually putting the topic into practice. Illustrated with numerous real-world examples from a cross section of companies and organisations, Big Data will take you through the five steps of the SMART model: Start with Strategy, Measure Metrics and Data, Apply Analytics, Report Results, Transform.

* Discusses how companies need to clearly define what it is they need to know

* Outlines how companies can collect relevant data and measure the metrics that will help them answer their most important business questions

* Addresses how the results of big data analytics can be visualised and communicated to ensure key decisions-makers understand them

* Includes many high-profile case studies from the author's work with some of the world's best known brands

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英文原版 Bernard B. 大数据：使用智能大数据、解析与指标做出更好决策并提高性能

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