A World Wide Rave is when people around the world are talking about you, your company, and your products. It's when communities eagerly link to your stuff on the Web. It's when online buzz drives buyers to your virtual doorstep. It's when tons of fans visit your Web site and your blog because they genuinely want to be there.
Rules of the Rave:
Nobody cares about your products (except you).
No coercion required.
Lose control.
Put down roots.
Point the world to your (virtual) doorstep.
You can trigger a World Wide Rave: Just create something valuable that people want to share and make it easy for them to do so.
What happens when people can't stop talking online about you, your company, and your products? A World Wide Rave is born that can propel a brand or company to seemingly instant fame and fortune. How do you create one?
In World Wide Rave, David Meerman Scott, author of the award-winning hit book The New Rules of Marketing and PR, reveals the most exciting and powerful ways to build a giant audience from scratch.
作者简介
David Meerman Scott 是一位屡获殊荣的在线营销策略师、企业家、主题演讲人和研讨会主持人。 他是同样来自 Wiley 的畅销书《营销和公关新规则》一书的作者。
David Meerman Scott is an award-winning online marketing strategist, entrepreneur, keynote speaker, and seminar leader. He is the bestselling author of The New Rules of Marketing and PR, also from Wiley.
目录
部分目录,仅供参考
A World Wide Rave 2
Rules of the Rave 3
Telling stories 7
When 7 = 350,000,000 7
Tapping the enthusiasm of millions of fans 9
The World Wide Rave empowers you 12
You must ignore the old rules of advertising and PR 13
We are the world 14
A dream come true 15
Fear not: You, too, can create a World Wide Rave 16
Girls fight back! 17
Get out your mobile phones! 19
Nobody Cares About Your Products (Except You) 23
Understand buyer personas to trigger a World Wide Rave 24
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