Home staging strategies needed to succeed in a down market
Whether a buyer, seller, or real estate agent, the home selling and purchasing process is fraught with potholes that can usually be overcome. But in this weakened housing market, everyone involved in the selling process must increase their efforts. In order to sell homes at top dollar, houses must be "prepared for sales." That’s where Staging comes in. The real estate mantra is no longer location, location, location. It is now Staging, Staging, Staging! It’s all about presentation. In Staging to Sell, Barb Schwarz, The Creator of Home Staging®, offers her winning tactics, secrets, and strategies for selling a home at top dollar during these challenging times. In addition to offering specific tips on how to Stage a home, Schwarz, a sought-after speaker and Real Estate broker who has Staged and sold over 5,000 homes, provides readers, sellers, Realtors® and Stagers, with useful advice on correctly pricing properties, marketing properties so that they sell, addressing objections early on, having the seller handle the Staging before the house is viewed, and much more. Written with today’s turbulent real estate market in mind, Staging to Sell contains the information readers need to get their homes Sold in the market quickly for top dollar.
作者简介
BARB SCHWARZ 被称为 Home Staging® 的创造者,随着过去几年房地产市场的下滑,它变得越来越重要。 她经常撰写有关房地产和舞台的文章,并为各种有关房地产主题的出版物撰写文章。 施瓦茨曾出现在许多全国性电视节目中,并定期在全国房地产经纪人协会全国会议上发表主题演讲。 Barb 曾出现在 ABC 的 20/20、NBC 的 Today show、CBS Evening News、PBS、Fox News 以及众多杂志和报纸上。 她还是 Wiley 杂志《Home Staging:The Winning Way to Sell Your House for More Money》和 NBC 的《Building a Success Home Staging Business》的作者。
BARB SCHWARZ is known as The Creator of Home Staging®, which has become increasingly important as the housing market has suffered declines over the past few years. She writes frequently on real estate and Staging and contributes articles to a variety of publications on real estate topics. Schwarz has appeared on numerous national television programs and is regularly a keynote speaker at the National Association of REALTORS®' National Conference. Barb has been featured on ABC's 20/20, NBC's Today show, CBS Evening News, PBS, Fox News, and numerous magazines and newspapers. She is also the author of the Wiley titles Home Staging: The Winning Way to Sell Your House for More Money and NBC's Building a Successful Home Staging Business.
目录
部分目录,仅供参考
Preface ix
Acknowledgments xvii
CHAPTER 1 Get Set, Go! 1
CHAPTER 2 The Let-Me-Tell-You-How-I-Work Approach 11
CHAPTER 3 Step 1: Meeting Together the First Time 25
CHAPTER 4 The Career Book: The Key to Your Credibility 39
CHAPTER 5 Prospecting and Uses of the Career Book 55
CHAPTER 6 Step 2: The Exclusive Detailed Report 71
CHAPTER 7 The Marketing Portfolio 83
CHAPTER 8 Recipe for a Sale: Pricing the Property Right 105
CHAPTER 9 The Pricing-Your-Home Triangle 117
CHAPTER 10 Staging the Property: The Outside Story 131
CHAPTER 11 Staging the Property: The Inside Story 147
CHAPTER 12 Staging Completion 195
CHAPTER 13 Stage Your Life and Work, Too! 205
CHAPTER 14 Your Journey Toward Success 213
CHAPTER 15 The S Factor: Staging Success Stories from ASPs and Their Sellers in the Field 221
Appendix: Barb’s Real Estate Words and Tools That Will 249
Work for You!
A Brief History of Staging and the Stage Trademark 261
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