Luxury China:Market Opportunities and Potential
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作者Michel(米歇尔·薛瓦利埃)、Pierre Xiao Lu(卢晓) 著
出版社Wiley
出版时间2009-09
版次1
装帧精装
货号293
上书时间2024-06-28
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图书标准信息
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作者
Michel(米歇尔·薛瓦利埃)、Pierre Xiao Lu(卢晓) 著
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出版社
Wiley
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出版时间
2009-09
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版次
1
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ISBN
9780470823415
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定价
320.40元
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装帧
精装
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开本
其他
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纸张
胶版纸
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页数
272页
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正文语种
英语
- 【内容简介】
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AguidetoreachingandprofitingfromChina'sexpandingluxuryconsumerclass.
China'sgrowingconsumerbaseandexpandingeconomymeansmoredisposableincomeformoreChinesecitizens.TheChinesemarketforluxurygoodsisexpectedtoexpandfrom$2billionthisyeartonearly$12billionby2015.Today'sbiggestgloballuxurygoodsretailersexpectChinatomakeupalargeandevergrowingportionoftheircustomers,andthosebusinessesarerespondingwithnewstoresandinvestmentsinChina.LuxuryChinagivesreaders–particularlyprofessionalsinadvertising,marketing,andtheluxurybrandsindustry–adeeplookintothefutureoftheChineseluxurygoodsmarketandshowsthemhowtotapintoChina'stremendousmarketpotential.
MichaelChevalier(Shanghai,China)isaPartneratEIM,asecuritiescompanythatofferstailor-madefundsandportfoliosofhedgefunds.HeformerlytaughtatINSEADandHEC.PierreXiaoLu(Shanghai,China)isAssistantProfessorofMarketingatFudanUniversity.
- 【作者简介】
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MichelChevalier,agraduateofHECinFrance,holdsanMBAandaDoctoratefromHarvardBusinessSchool.HestartedhiscareerattheBostonConsultingGroup,thenworkedforS.C.Johnsonandmovedintotheluxuryfield.HewassuccessivelygeneralmanagerofPacoRabannePerfumes,chairmanofPacoRabanneFashion,executivevicepresidentofBluebellAsiaLtd.inHongKongandinTokyo,aswellaschairmanoftheRevillonfashiongroupinParis.HeisnowaconsultantforEIMinParisandofficemanagerofEIMShanghai.MichelteachesatUniversityParisDauphineandInstitutSupérieurduLuxeinParisspecializinginluxuryfortheirMBAcourse.Hehasalsopublishednumerousarticlesinjournalsonretailingandcoauthoredthebooks,ProLogoandLuxuryBrandManagement,withGéraldMazzalovo.
PierreXiaoLuisanAssistantProfessorofMarketingatFudanUniversity'sSchoolofManagementinShanghaiandtheVisitingProfessorofMarketingatESSECParis-Singapore.Healsoconsultsformanymultinationalluxuryfirms,suchasLacosteS.A.,LVMH,PPR-GucciandMasterCard.ProfessorLuspecializesinluxuryconsumerbehaviorinChinaandluxurybrandmanagementinAsia.AfterworkingforseveralyearsatESSEC'sluxuryindustryresearchcenter,hereceivedhisPh.D.fromESSECBusinessSchoolParis.HisarticlesontheluxuryindustryandChineseluxuryconsumershavebeenpublishedinprofessionalandacademicjournals,suchasAMA,AFM,ComitéColbert,HarvardBusinessReviewChinaandFinancialTimesChina.HeisalsotheauthorofEliteChinaandtranslatedLuxuryBrandManagementintoChinese.
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