跨文化交际与沟通/高职高专“十二五”规划教材

图书标准信息

• 作者 甘利、胡爱清 编
• 出版社 北京师范大学出版社
• 出版时间 2013-09
• 版次 1
• ISBN 9787303167456
• 定价 19.00元
• 装帧 平装
• 开本 16开
• 纸张 胶版纸
• 页数 138页
• 字数 178千字
• 正文语种 简体中文

【内容简介】

　　《跨文化交际与沟通/高职高专“十二五”规划教材》采用全新的教材编写体例。传统的跨文化沟通教材都是按知识点划分的，注重理论知识的讲述，而这本《跨文化交际与沟通/高职高专“十二五”规划教材》是基于工作过程的项目化教材，以工作过程导向为指导设计内容体系，按项目划分，项目下面有具体工作任务，而且工作任务又以具体跨文化沟通问题的形式提出的。要完成这些工作任务，除了应该掌握跨文化沟通基础知识外，还要求学生必须发挥学习的主动性和积极性，通过对资料的理解和把握，灵活运用知识，完整地解答跨文化沟通的问题。

【目录】

ProjectOneIntroductiontoCulture,CommunicationandInter-culturalCommunication
LearningObjectives
TaskOneCulture
TaskTwoSkillsinInterculturalCommunication
TaskThreeHowtoConductEffectiveCommunication

ProjectTwoDealingwithCross-culturalCommunications
LearningObjectives
TaskOneLanguageandCulture
TaskTwoVerbalCommunicationandCulture
TaskThreeNon-verbalCommunicationandCulture

ProjectThreeSteppingintoDifferentCultures-EastAsia
LearningObjective
TaskOneUnderstandingThaiCulture
TaskTwoUnderstandingtheCommunicationStylesofJapanese
TaskThreeUnderstandingtheCustomsinSouthKorea

ProjectFourSteppingintoDifferentCultures-SouthandWestAsia
LearningObjectives
TaskOneGeneralUnderstandingofSaudiArabia
TaskTwoGeneralUnderstandingaboutIndia
TaskThreeBusinessEtiquettesinIsraelandSaudiArabia

ProjectFiveSteppingintoDifferentCultures-EuropeⅠ
LearningObjectives
TaskOneUnderstandingDifferentCulturalLivesofBritain
TaskTwoTheSocietyandCustomsofGermany
TaskThreeUnderstandingtheCultureofFrance

ProjectSixSteppingintoDifferentCultures-EuropeⅡ
LearningObjectives
TaskOneUnderstandingtheBehaviorsinItaly
TaskTwoUnderstandingtheBusinessEtiquetteinItaly
TaskThreeUnderstandingtheCustomsinSpain

ProjectSevenSteppingintoDifferentCultures-NorthAmerica
LearningObjectives
TaskOneUnderstandingtheBehaviorsinNorthAmerica
TaskTwoUnderstandingtheCommunicationStyles
TaskThreeUnderstandingtheCustomsinCanada

ProjectEightSteppingintoDifferentCultures-SouthAmerica
LearningObjectives
TaskOneUnderstandingtheCultureinSouthAmerica
TaskTwoUnderstandingtheCommunicationStylesinArgentina
TaskThreeBusinessEtiquettesinSouthAmerica

ProjectNineSteppingintoDifferentCultures-Africa
LearningObjectives
TaskOneUnderstandingtheCultureinEgypt
TaskTwoUnderstandingtheCultureofAfrica
TaskThreeUnderstandingtheBusinessPracticeinAfrica

ProjectTenCulturalConflictsandInterculturalAdaptation
LearningObjectives
TaskOneDifferenceonDealingwithConflicts
TaskTwoAdaptationtoInterculturalCommunication
TaskThreeCrossCulturalCommunicationsTrainingKeytoExercises