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新商务英语听说教程2 新商务英语教程
￥ 12.4 3.5折 ￥ 35.8 全新
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作者谢职安、彭丽 编
出版社清华大学出版社
出版时间2015-04
版次1
装帧平装
货号c2
上书时间2024-10-09
商品详情
- 品相描述：全新
图书标准信息
- 作者 谢职安、彭丽 编
- 出版社 清华大学出版社
- 出版时间 2015-04
- 版次 1
- ISBN 9787302372530
- 定价 35.80元
- 装帧 平装
- 开本 16开
- 纸张 胶版纸
- 页数 98页
- 字数 99999千字
- 【内容简介】
-
Learning Objectives
Sectiion A Lead—in
Icebreaker
Reading Aloud
Section B Listening Focus：Identifying Prices （辨认价格）
Section C Work Step by Step
Task 1 Getting Started—Key Functions of HRM
Task2 Going Further—HRMPractice
Task3 Playing Your Role—Labor Policy
Section D After—class Activities
Be an Active Listener
Presentation
Enjoy Your English Sing a Song： Sunshine on My Shoulders
Unit2 Public Relations
Learning Objectives
SectionA Lead—in
Icebreaker
Reading Aloud
Section B Listening Focus：
Identifying Measurements （辨认度量衡单位）
Section C Work Step by Step
Task 1 Getting Started—Corporate Activities
Task 2 Going Further—Corporate Gifts
Task 3Playing Your Role—Dress Code
Section D After—class Activities
Be an Active Listener
Presentation
Enjoy Your EnglishSing a Song： Red River Valley
Unit3 Finance
Learning Objectives
Section A Lead—in
Icebreaker
Reading Aloud
Section B Listening Focus：
Currencies and Exchange Rates（辨认货币与兑换率）
Section C Work Step by Step
Task 1 Getting Started—Bank Service
Task 2 Going Further—Cash Flow
Task 3 Playing Your Role—Chasing Payment
Section D After—class Activities
Be an Active Listener
Presentation
Enjoy Your English Humor （Ⅰ）
Unit4 Marketing
Learning Objectives
Section A Lead—in
Icebreaker
Reading Aloud
Section B Listening Focus：
Identifying Fraction and Percentage（辨认分数和百分数）
Section C Work Step by Step
Taskl Getting Started—Marketing Plan
Task 2 Going Further—Marketing Research
Task 3 Playing Your Role—Brand Strategy
Section D After—class Activities
Be an Active Listener
Presentation
Enjoy Your English Humor （Ⅱ）
Unit 5 Research and Development
Learning Objectives
Section A Lead—in
Icebreaker
Reading Aloud
Section B Listening Focus： Weak Forms（弱读）
Section C Work Step by Step
Task 1 Getting Started—Thelmportance of R&D for a Company
Task 2 Going Further—The Process of Product Research and Development
Task 3 Playing Your Role—Spending on R&D Worldwide
Section D After—class Activities
Be an Active Listener
Presentation
Enjoy Your English Sing a Song： Rhythm of the Rain
Unit6 Production
Learning Objectives
Section A Lead—in
Icebreaker
Reading Aloud
Section B Listening Focus： Stress （重读）
Section C Work Step—by Step
Task 1 Getting Started—Product Introduction
Task 2 Going Further—Production Line
Task3 Playing Your Role—Production Process
Section D Aftet—class Activities
Be an Active Listener
Presentation
Enjoy Your English Sing a Song： You Raise Me Up
Unit7 Advertisement
Learning Objectives
SectionA Lead—in
Icebreaker
Reading Aloud
Section B Listening Focus：
Understanding Intonation Meaning （语调意义）
Section C Work Step by Step
Task 1 Getting Started—Planning an Advertisement
Task 2 Going Further—Different Types of Advertisements
Task3 Playing Your Role—Advertising Techniques
Section D After—class Activities
Be an Active Listener
Presentation
Enjoy Your English Tongue Twister （Ⅰ）
Unit8 Sales & After—sale Service
Learning Objectives
Section A Lead—in
Icebreaker
Reading Aloud
Section B Listening Focus：Informal Contractions （非正式略读）
Section C Work Step by Step
Task 1 Getting Started—Developing Customers
Task 2 Going Further—Getting an Order
Task3 Playing Your Role—After—sale Service
Section D After—class Activities
Be an Active Listener
Presentation
Enjoy Your English Tongue Twister （Ⅱ）
Glossary
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