• 跨文化商务沟通/临沂大学优秀校本教材
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跨文化商务沟通/临沂大学优秀校本教材

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作者郭丽 编

出版社山东人民出版社

出版时间2014-07

版次1

装帧平装

货号9787209084710

上书时间2024-12-14

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图书标准信息
  • 作者 郭丽 编
  • 出版社 山东人民出版社
  • 出版时间 2014-07
  • 版次 1
  • ISBN 9787209084710
  • 定价 36.00元
  • 装帧 平装
  • 开本 16开
  • 纸张 胶版纸
  • 页数 258页
  • 正文语种 简体中文
  • 丛书 临沂大学优秀校本教材
【内容简介】
  《跨文化商务沟通/临沂大学优秀校本教材》介绍了跨文化商务沟通的基本理论和实践,内容涵盖了文化差异、文化与沟通、文化与职场、商务礼仪和社会准则、性别沟通、跨文化管理、文化冲突、中国人的面子观、组织文化对跨文化商务沟通的影响、跨文化商务谈判、跨文化全球营销、文化与全球化等内容。
【目录】
Chapter1InterculturalBusinessCommunication
Introduction
ReadingⅠCultivatingGuanxiasaForeignInvestorStrategy
ReadingⅡTheGlobalizationofChina'sCorporateBrands
ReadingⅢBuildinguptheBusinessRelationshipwithChinese
ReadingⅣForeignAssignmentMeansPromotion?
SupplementaryReadingⅠnterculturalCommunication

Chapter2CultureandCulturalValues
Introduction
ReadingⅠDominantAmericanCulturalPatterns
ReadingⅡMonsieurMickeyinFrance
ReadingⅢWomeninGlobalBusiness
ReadingⅣGerman-AmericanInterculturalDifferencesattheWorkplace
SupplementaryReadingCrisisofBarbieintheMiddleEastCountries

Chapter3CultureShock
Introduction
ReadingⅠImpactofCulturalShockonOverseasAssignment
ReadingⅡAvoidCultureShockWhenRewardingInternationalEmployees
ReadingⅢCorporateCultureShockfromForeignersinU.S.
ReadingⅣTheRightWaytoBringExpatsHome
SupplementaryReadingThePepsiChallenge:HelpingExpatsFeelatHome

Chapter4VerbalandNonverbalCommunication
Introducfion
ReadingⅠSignificanceofNonverbalCommunication
ReadingⅡNonverbalCommunicationinInternationalBusiness
ReadingⅢInterculturalCompetenceinBusinessPresentations
ReadingⅣSpatialLanguage:OfficeLanguage
SupplementaryReadingReadingReactionsinDifferentCultures

Chapter5InterculturalMarketingCommunication
Introduction
ReadingⅠMcDonald'sinChina
ReadingⅡBigBlundersfromBigBusiness
ReadingⅢSoshiSumsinLtd
ReadingⅣAgatha'sStandardizingorAdaptingtheMarketingMixacrossCulture
SupplementaryReadingTheEUGroundstheGE-HoneywellMerger

Chapter6BusinessEtiquetteandProtocol
Introduction
ReadingⅠCustoms,EtiquetteandProtocol
ReadingⅡNeverForgetyourJapaneseBusinessCard
ReadingⅢCulturalConflictsinIsrael
ReadingⅣBusinessDress
SupplementaryReadingWhatisDinnerataFriend's?

Chapter7InterculturalBusinessNegotiation
Introduction
ReadingⅠImpactofCultureonInternationalNegotiations
ReadingⅡDifferentNegotiatingStylesofDifferentCultures
ReadingⅢNegotiation:LostinTaiwan
ReadingⅣThe36ChineseStrategiesAppliedtoNegotiation
SupplementaryReadingABritishNegotiatorinParis

Chapter8InterculturalManagement
Introduction
ReadingⅠInterculturalConflictManagement
ReadingⅡLenovo'sCorporateCulture:AKeyIssueasItAbsorbsIBM
ReadingⅢInterculturalTeamBuilding
ReadingⅣIssuesinCrossCulturalTeams
SupplementaryReadingSino-U.S.OrganizationalCultures
KeytoExercises.
Bibliography
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