跨文化商务沟通/临沂大学优秀校本教材
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作者郭丽 编
出版社山东人民出版社
出版时间2014-07
版次1
装帧平装
货号9787209084710
上书时间2024-12-14
商品详情
- 品相描述:全新
图书标准信息
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作者
郭丽 编
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出版社
山东人民出版社
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出版时间
2014-07
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版次
1
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ISBN
9787209084710
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定价
36.00元
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装帧
平装
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开本
16开
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纸张
胶版纸
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页数
258页
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正文语种
简体中文
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丛书
临沂大学优秀校本教材
- 【内容简介】
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《跨文化商务沟通/临沂大学优秀校本教材》介绍了跨文化商务沟通的基本理论和实践,内容涵盖了文化差异、文化与沟通、文化与职场、商务礼仪和社会准则、性别沟通、跨文化管理、文化冲突、中国人的面子观、组织文化对跨文化商务沟通的影响、跨文化商务谈判、跨文化全球营销、文化与全球化等内容。
- 【目录】
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Chapter1InterculturalBusinessCommunication
Introduction
ReadingⅠCultivatingGuanxiasaForeignInvestorStrategy
ReadingⅡTheGlobalizationofChina'sCorporateBrands
ReadingⅢBuildinguptheBusinessRelationshipwithChinese
ReadingⅣForeignAssignmentMeansPromotion?
SupplementaryReadingⅠnterculturalCommunication
Chapter2CultureandCulturalValues
Introduction
ReadingⅠDominantAmericanCulturalPatterns
ReadingⅡMonsieurMickeyinFrance
ReadingⅢWomeninGlobalBusiness
ReadingⅣGerman-AmericanInterculturalDifferencesattheWorkplace
SupplementaryReadingCrisisofBarbieintheMiddleEastCountries
Chapter3CultureShock
Introduction
ReadingⅠImpactofCulturalShockonOverseasAssignment
ReadingⅡAvoidCultureShockWhenRewardingInternationalEmployees
ReadingⅢCorporateCultureShockfromForeignersinU.S.
ReadingⅣTheRightWaytoBringExpatsHome
SupplementaryReadingThePepsiChallenge:HelpingExpatsFeelatHome
Chapter4VerbalandNonverbalCommunication
Introducfion
ReadingⅠSignificanceofNonverbalCommunication
ReadingⅡNonverbalCommunicationinInternationalBusiness
ReadingⅢInterculturalCompetenceinBusinessPresentations
ReadingⅣSpatialLanguage:OfficeLanguage
SupplementaryReadingReadingReactionsinDifferentCultures
Chapter5InterculturalMarketingCommunication
Introduction
ReadingⅠMcDonald'sinChina
ReadingⅡBigBlundersfromBigBusiness
ReadingⅢSoshiSumsinLtd
ReadingⅣAgatha'sStandardizingorAdaptingtheMarketingMixacrossCulture
SupplementaryReadingTheEUGroundstheGE-HoneywellMerger
Chapter6BusinessEtiquetteandProtocol
Introduction
ReadingⅠCustoms,EtiquetteandProtocol
ReadingⅡNeverForgetyourJapaneseBusinessCard
ReadingⅢCulturalConflictsinIsrael
ReadingⅣBusinessDress
SupplementaryReadingWhatisDinnerataFriend's?
Chapter7InterculturalBusinessNegotiation
Introduction
ReadingⅠImpactofCultureonInternationalNegotiations
ReadingⅡDifferentNegotiatingStylesofDifferentCultures
ReadingⅢNegotiation:LostinTaiwan
ReadingⅣThe36ChineseStrategiesAppliedtoNegotiation
SupplementaryReadingABritishNegotiatorinParis
Chapter8InterculturalManagement
Introduction
ReadingⅠInterculturalConflictManagement
ReadingⅡLenovo'sCorporateCulture:AKeyIssueasItAbsorbsIBM
ReadingⅢInterculturalTeamBuilding
ReadingⅣIssuesinCrossCulturalTeams
SupplementaryReadingSino-U.S.OrganizationalCultures
KeytoExercises.
Bibliography
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