A Technique for Producing Ideas

图书标准信息

• 作者 James Young 著
• 出版社 McGraw-Hill
• 出版时间 2003-01
• 版次 1
• ISBN 9780071410946
• 定价 83.90元
• 装帧 平装
• 开本 其他
• 纸张 其他
• 页数 64页
• 正文语种 英语

【内容简介】

Thistitleoffersastep-by-steptechniqueforsparkingbreakthroughcreativityinadvertising-oranyfield.Sinceitspublicationin1965,"ATechniqueforProducingIdeas"hashelpedthousandsofadvertisingcopywriterssmashthroughinternalbarrierstounleashtheircreativity.Professionalsfrompoetsandpainterstoscientistsandengineershavealsousedthetechniquesinthisconcise,powerfulbooktogenerateexcitingideasondemand,atanytime,onanysubject.NowletJamesWebbYoung'suniqueinsightshelpyoulookinsideyourselftofindthatbig,elusiveidea-andonceandforalllifttheveilofmysteryfromthecreativeprocess."JamesWebbYoungisinthetraditionofsomeofourgreatestthinkerswhenhedescribestheworkingsofthecreativeprocess.Theresultsofmanyyearsinadvertisinghaveprovedtohimthatthekeyelementincommunicationssuccessistheproductionofrelevantanddramaticideas.Henotonlymakesthispointvividlyforusbutshowsustheroadtothatgoal."-WilliamBernbach,FormerChairmanandCEO,DoyleDaneBernbachInc.

【作者简介】

JamesWebbYoungwasadrivingforcebehindthecreationofthemodernadvertisingindustry,andisoneofadvertising'smosthonorededucatorsandpractitioners.