高等院校商务英语专业核心课精品系列教材：商务英语精读（第2册）

图书标准信息

• 作者 郑燕平、吴桦 著；郑燕平、吴桦 编
• 出版社 首都经济贸易大学出版社
• 出版时间 2012-07
• 版次 1
• ISBN 9787563820016
• 定价 26.00元
• 装帧 平装
• 开本 16开
• 纸张 胶版纸
• 页数 233页
• 正文语种 英语
• 丛书 高等院校商务英语专业核心课精品系列教材

【内容简介】

《高等院校商务英语专业核心课精品系列教材：商务英语精读（第2册）》对话以两家虚拟的中外企业之间的相互交往并逐步开展业务为主线，内容涉及外企业日常经营、管理、营销和外贸业务操作等方面。本册是第二册。

【目录】

Unit1EconomicIntegration
SectionOne:BusinessCommunications
MakinganAppointment
SectionTwo:Text
LevelsofEconomicIntegration
SectionThree:Exercises
SectionFour:BizFuelingStation
SectionFive:BusinessReading
FactorsDrivingGlobalEconomicIntegration

Unit2TheMultinationalFirms
SectionOne:BusinessCommunications
EstablishmentofBusinessRelations
SectionTwo:Text
TheRoleofMultinationalEnterprises
SectionThree:Exercises
SectionFour:BizFuelingStation
SectionFive:BusinessReading
TheEffectsofMNEsonHostandHomeEconomies

Unit3BalanceofPayments
SectionOne:BusinessCommunications
AttheBanquet
SectionTwo:Text
BalanceofPaymentsAccounting
SectionThree:Exercises
SectionFour:BizFuelingStation
SectionFive:BusinessReading
TheAccountsoftheBalanceofPayments

Unit4TariffBarriers
SectionOne:BusinessCommunications
Shopping
SectionTwo:Text
TypesofTariffBarriers
SectionThree:Exercises
SectionFour:BizFuelingStation
SectionFive=BusinessReading
FormsofTradeBarriers

Unit5Non-TariffBarriers
SectionOne:BusinessCommunications
SightseeingattheGreatWall
SectionTwo:Text
Non-TariffBarriers
SectionThree:Exercises
SectionFour=BizFuelingStation
SectionFive=BusinessReading
ASEAN'sEffortstoEliminateNTBs

Unit6GATTandWTO
SectionOne:BusinessCommunications
PriceInquiry
SectionTwo:Text
TheWorldTradeOrganization
SectionThree:Exercises
SectionFour=BizFuelingStation
SectionFive=BusinessReading
ControversyovertheWTO

Unit7BasicsofManagement
SectionOne:BusinessCommunications
DefinitionofManagement
SectionTwo:Text
WhatisManagement?
SectionThree:Exercises
SectionFour=BizFuelingStation
SectionFive:BusinessReading
ACaseofManagement:Starbucks

Unit8RolesofManagement
SectionOne:BusinessCommunications
TalkingAboutManagerialRoles
SectionTwo:Text
WhatDoManagersDo?
SectionThree:Exercises
SectionFour:BizFuelingStation
SectionFive:BusinessReading
TheDellWayofManagement

Unit9ManaginginaGlobalEnvironment
SectionOne:BusinessCommunications
What'sWrongwithOurCompany?
SectionTwo:Text
ManaginginaGlobalEnvironment
SectionThree:Exercises
SectionFour:BizFuelingStation
SectionFive:BusinessReading
GlobalMarketinginto21stCentury
KEYTOEXERCISES
附录（Appendix）