目录 Introduction First Part:Ten Milestones in the Historical Development of the Public Relations Practice 1.No Taxation without Representation The Role of Public Relations during the AmericanRevolution Introduction Communication Channels Instrumental Use of News:The Boston Massacre The Power of Symbols:The Boston Tea Party Conclusions 2.PR Made in Germany Story of the Always Difficult Relationship between the Krupp Company and Its Angry Publics Introduction Alfred Krupp,the Patriarch and His Realm Krupp in the Worlds Fairs Krupp as PR Precursor Open Fronts in the Public Relations Battle Conclusions 3.Greedy Monsters 0r Lovely Giants? Ivy L.Lees PR Battle to Clean up the Name ofthe Rockefeller Family after the Ludlow Massacre Introduction Public Perception of the Tragedy Rockefellers Toughest Batflefront The Man Behind the Scenes:Ivy L.Lee The Ludlow Campaign Ivy L.Lee on Philanthropy Lees Own Reputation Conclusions 4.Torches of Freedom Edward L.Bernays:Public Opinion Engineer Introducfion Lighting Torches of Freedom——Public Perception Torches of Freedom——A Second Look So Engineering The Way to Subconscious EthiCal Considerations Conclusions 5.The Dark Side of Communication Joseph Goebbels and His Nazi Propaganda Ministry Introduction Joseph Goebbels:Hitlers Propaganda Super-Minister Basic Ideas behind the Propaganda Factory Feindbilder(Images of the Enemy) Anti-Semitic Film Powers Only Source Conclusions 6.Rockwells Four Freedoms Campaign 7.“Evil”Threats and Mass Hysteria 8.The Power of the Undecided and the Ignorant 9.The Dead and the Public 10.Worse Than Fate Second Part:Public Relations in a Global Era:Modern Trends 11.Toward a Fourth Reich? 12.The Man and His Mule 13.Communication Jihad 14.TO win Is What Counts 15.Moral Legitimacy and War
以下为对购买帮助不大的评价