目录 上篇 Unit One Basic Theory of Business Letter Writing 商务书信写作的基本理论 Unit Outline 单元概要 Section Ⅰ The Structure and Layout of a Business Letter 商务书信的构成及格式 Ⅰ.The Structure of a Business Letter 商务书信的构成 Ⅱ.The Layout of a Business Letter 商务书信的格式 Ⅲ.Addressing Envelope 信封的写法 Section Ⅱ The Principles of Business Letter Writing 商务书信的写信原则 Section Ⅲ Wording of a Business Letter 商务书信的措辞 Section Ⅳ Notes and Glossary 词汇及注释 Section Ⅴ Exercises 练习 下篇 Unit Two Establish Business Relations 确立贸易关系 Unit Outline 单元概要 Section Ⅰ Specimen Letters 信函示例 Case 1 A Request to Establish Business Relations 请求建立业务关系 Case 2 Exporter’s Self-introduction 出口商的自我介绍 Case 3 ImpoSer’S Self-introduction 进口商的自我介绍 Case 4 Exposer Writes to ImpoSer 出口商写给进口商的信 Case 5 ImpoSer Writes to Exposer 进口商写给出口商的信 Section Ⅱ Notes Glossary and Useful Expressions 词汇注释及套语 Section Ⅲ Writing Skills 写作技巧 Section Ⅳ Model Letters 信函模板 Section Ⅴ Exercises 练习 Unit Three Enquiries and Replies 询价及回复 Unit Outline 单元概要 Section Ⅰ Specimen Letters 信函示例 ……
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