Sony vs Samsung: The Inside Story of the Electronics Giants' Battle for Global Supremacy

图书标准信息

• 作者 Sea-Jin Chang 著
• 出版社 Wiley
• 出版时间 2008-04
• ISBN 9780470823712
• 定价 199.30元
• 装帧 平装
• 开本 其他
• 纸张 胶版纸
• 页数 212页
• 正文语种 英语

【内容简介】

In2002amilestoneoccurredintheelectronicsindustry.ThemarketcapitalizationofSonyfellbelowthatofSamsungforthefirsttime.WhydidtheperformanceofSony,whichoncedominatedtheglobalelectronicsindustry,dropsorapidlywhileSamsungemergedfromnowhere?

ThisfascinatingbookfromleadingbusinessprofessorSea-JinChangcompareskeystrategicdecisionsbySonyandSamsungwithrespecttotechnology,marketing,organizationalinfrastructure,andglobalizationstrategiesfromthemid-1990sto2006.

OneofthekeyfindingsdrawnfromthisbookisthattheperformancedifferencesbetweenSonyandSamsungcannotbeattributedsolelytotheirstrategies.Rather,organizationalprocessesandexecutiveleadershipalsocontributedsignificantlytotheirperformances.Theauthorexaminesthesecontributionsindetailandindoingsorevealsmuchabouteachcompany'sapproachtoglobalexpansionandtheirkey factorsforsuccessandfailure.

【作者简介】

Sea-JinChangisaKumhoAsianaGroupEndowedChairProfessorofBusinessAdministrationatKoreaUniversity.HereceivedhisBAandMAineconomicsfromSeoulNationalUniversity,andPh.D.instrategicmanagementfromtheWhartonSchooloftheUniversityofPennsylvania,wherehewasaDean'sFellow.

PriortohisreturntoKorea,hewasaprofessorattheSternSchoolofBusinessoftheNewYorkUniversity.HealsohadvisitingappointmentsatStanfordBusinessSchool,INSEAD,LondonBusinessSchool,HitotsubashiUniversity,andtheWhartonSchooloftheUniversityofPennsylvania.Heisaleadingresearcheronthemanagementofdiversifiedmultinationalfirms.Hiscurrentresearchincludesstrategiesforcorporategrowththroughjointventuresandacquisitions,foreigndirectinvestment,andcomparativemanagementstudiesofJapan,KoreaandChina.Heservesontheeditorialboardsofseveralprestigiouspublicationsandhasextensiveconsultingexperience.