国际会展英语教程(高职高专国际商务应用系列教材)
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广东广州
认证卖家担保交易快速发货售后保障
作者谢雨彤,舒立志
出版社清华大学出版社有限公司
ISBN9787302593423
出版时间2019-12
装帧平装
开本16开
定价46元
货号11399961
上书时间2025-01-08
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作者简介
谢雨彤,广东外语外贸大学硕士研究生毕业后，发表论文和译作20余篇、主持和参与各级别课题20余项、参编教材5部。曾任贸易主管、商务翻译职务，2009年至今，任广东行政职业学院外语系英语教师，任教课程包括商务英语口语、商务英语口译、商务英语、商务英语视听说、外贸英语函电、综合英语、大学英语等。
目录
Contents Contents
Unit 1 An Overview of Exhibition
Module 1 Defining an Exhibition ................................................................................ 2
Module 2 Classifying Exhibitions ............................................................................... 6
Module 3 Choosing Exhibitions ................................................................................ 10
Module 4 Further Exploration ................................................................................... 14
Module 5 Simulation Workshop ................................................................................ 16
Unit 2 Hosting an Exhibition
Module 1 Planning an Exhibition .............................................................................. 20
Module 2 Publicizing an Exhibition .......................................................................... 23
Module 3 Inviting Exhibitors..................................................................................... 26
Module 4 Further Exploration ................................................................................... 30
Module 5 Simulation Workshop ................................................................................ 32
Unit 3 Pre-exhibition Preparations
Module 1 Entering the Exhibition and Security Check ............................................. 35
Module 2 Building a Booth........................................................................................ 39
Module 3 Inviting Clients .......................................................................................... 42
Module 4 Further Exploration ................................................................................... 46
Module 5 Simulation Workshop ................................................................................ 47
Unit 4 Visitors Reception
Module 1 Receiving Visitors at the Booth ................................................................. 51
Module 2 Having Dinner with Clients....................................................................... 54
Module 3 Seeing off Clients ...................................................................................... 58
Module 4 Further Exploration ................................................................................... 61
Module 5 Simulation Workshop ................................................................................ 63
国际会展英语(视听说)教程
Unit 5 Exhibits Presentation
Module 1 Introducing a Company ............................................................................. 66
Module 2 Introducing a Showroom ........................................................................... 69
Module 3 Introducing Exhibits .................................................................................. 72
Module 4 Further Exploration ................................................................................... 76
Module 5 Simulation Workshop ................................................................................ 77
Unit 6 Business Negotiation
Module 1 Negotiating the Price ................................................................................. 80
Module 2 Negotiating the Payment ........................................................................... 83
Module 3 Negotiating Other Terms ........................................................................... 88
Module 4 Signing a Contract ..................................................................................... 93
Module 5 Further Exploration ................................................................................... 96
Module 6 Simulation Workshop ................................................................................ 98
Unit 7 Post-show Work
Module 1 Discussing Booth Dismantling ................................................................ 101
Module 2 Giving Feedback to the Host ................................................................... 104
Module 3 Reporting an Exhibition .......................................................................... 107
Module 4 Further Exploration ..................................................................................111
Module 5 Simulation Workshop .............................................................................. 112
Unit 8 Business Follow-up
Module 1 Post-show Marketing Activities .............................................................. 115
Module 2 Following up Contracted Clients............................................................. 119
Module 3 Following up Potential Clients ................................................................ 122
Module 4 Further Exploration ................................................................................. 126
Module 5 Simulation Workshop .............................................................................. 128
Scripts for Videos.................................................................................................. 130
参考文献 .................................................................................................................. 169
主编推荐
本书根据会展行业的工作环境和岗位要求编写，使学生在逐项完成工作任务的同时，掌握相应的英语词汇、英语表达方法和策划、营销、管理及沟通技巧。适合高职高专商务英语、会展管理、旅游管理、旅游英语等相关专业教学使用。
精彩内容
本书根据高职高专“工学结合”培养模式编写，根据会展行业的工作环境和岗位要求，营造仿真的工作情境，使学生在逐项完成工作任务的同时，掌握相应的英语词汇、英语表达方法和策划、营销、管理及沟通技巧。全书共八个单元，每个单元包含五至六个模块，通过视频观看、词汇句型练习、角色扮演和口头陈述四个学习步骤，由易到难、循序渐进地让学生掌握国际会展活动中的基本知识和技能，实现会展英语运用能力培养和会展服务能力培养的有机结合。
本书难易程度适中，适合高等职业院校国际商务、会展策划与管理等相关专业教学使用，也可作为会展行业的培训教材，或会展从业人员自学之用。
本书封面贴有清华大学出版社防伪标签，无标签者不得销售。
媒体评论
本书根据会展行业的工作环境和岗位要求编写，使学生在逐项完成工作任务的同时，掌握相应的英语词汇、英语表达方法和策划、营销、管理及沟通技巧。适合高职高专商务英语、会展管理、旅游管理、旅游英语等相关专业教学使用。
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