商务英语翻译的理论应用及实践研究
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广东广州
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作者张丽丽
出版社中国纺织出版社有限公司
ISBN9787522901794
出版时间2020-12
装帧平装
开本16开
定价98元
货号12257874
上书时间2025-01-03
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作者简介
张丽丽，毕业于北华大学，硕士学位，副教授，吉林农业科技学院教师。研究方向为英语教学法。近年来主编教材两部；在省级以上普通期刊发表多篇论文；中文核心期刊发表三篇论文；主持了多项省级教科研项目。
目录
Pat One Chapte 1The Concept and Meaning of Business English Chapte 2Language Featues of Business English 2.1Language Expession 2.2Technical Tems 2.3Voca ulay 2.4Syntax 2.5Conclusion Chapte 3The Stylistic Style of Business English 3.1Choosing Appopiate Wods and Expession 3.2Concise Business English Expession 3.3Reasona le Business English Style and Significant Coheent Logic 3.4Fomality of Style 3.5Pogammatic Fomat 3.6Conclusion Chapte 4Standads and Pinciples of Business English Tanslation 4.1Guide the Tanslation Pactice of Business Activities 4.2Gasp the Tone Style of Business Texts and Repoduce the Polite Tone of the Oiginal Text Appopiately 4.3Pay Attention to the Syntactic Featues of Business Text，and the Woding should Confom to the Linguistic Featues of Official Lette Style 4.4Pinciple of Accuacy 4.5The Rule of Simplicity 4.6Confoms to Industy Noms 4.7Specification to Destination Pinciple 4.8Conclusion Chapte 5Skills and Methods of Business English Tanslation 5.1Skills 5.2Method 5.3Conclusion Chapte 6Stategies fo Business English Tanslation 6.1An Oveview of Business English 6.2Influence Factos of Coss-cultual Context on Business English Tanslation 6.3Specific Stategies fo Business English Tanslation in the Coss-cultual Context 6.4Conclusion Pat Two Chapte 7The Theoetical Application and Pactical Reseach of Functional Equivalence Theoy in Business English Tanslation 7.1Basic Meaning of Functional Equivalence Tanslation Theoy 7.2Tanslation Models of Business English fom the Pespective of Functional Equivalence Tanslation Theoy 7.3The Guidance of Functional Equivalence Theoy fo English Tanslation Teaching 7.4The Application of Ⅳ Functional Equivalence Theoy in Business English Tanslation 7.5Chinese-English Foeign Tanslation Stategies unde the Functional Equivalence Theoy 7.6Business English Contact Tanslation fom the Pespective of Functional Equivalence Theoy 7.7Concluding Remaks Chapte 8The Theoetical Application and Pactical Reseach of Language Adaptation Theoy in Business English Tanslation 8.1Language Adaptation Theoy 8.2The Application of Adaptation Theoy in Tanslation Teaching fo Business English Majos 8.3The Application of Stuctual Adaptation to the Tanslation of Scientific and Technological Texts 8.4Stategies fo Intenational Business English Contact Tanslation fom the Pespective of Language Adaptation Theoy 8.5Conclusion Chapte 9The Theoetical Application and Pactice of Skopos Theoy in Business English Tanslation 9.1Skopos Theoy 9.2Skopos Theoy Based English Tanslation Citeia fo Expot Food Packaging Text 9.3English Tanslation Stategies of Expot Food Packaging Text fom the Pespective of Skopos Theoy 9.4Skopos Theoy Based Advetising English Tanslation Stategy 9.5Tanslation Measues of Commodity Packaging English fom the Pespective of Skopos Theoy 9.6English Tanslation Teaching Model Innovation Stategies Unde Skopos Theoy of Tanslation 9.7Conclusion Chapte 10The Theoetical Application and Pactical Reseach of Relevance Theoy in Business English Tanslation 10.1Relevance Theoy 10.2Pagmatic Equivalence in Business English Tanslation 10.3Using Relevance Theoy to Constuct Pagmatic Equivalence in Business English Tanslation 10.4English Text Reading Compehension Pocedues Based on Relevant Context of Business 10.5Business Cultue Tanslation Unde the Guidance of Relevance Theoy 10.6Tanslation of Business Lettes Unde the Guidance of Relevance Theoy 10.7Tanslation of Business Specifications and Contacts Unde the Guidance of Relevance Theoy 10.8Tanslation of Extenal Pu licity Mateials Unde the Guidance of Relevance Theoy 10.9Conclusion Chapte 11The Theoetical Application and Pactical Reseach of Communicative Tanslation Theoy in Business English Tanslation 11.1An Oveview of Communicative Tanslation Theoy 11.2Tanslation Stategies of Business English Lettes Unde the Guidance of Communicative Tanslation Theoy 11.3The Applica ility of Communicative Tanslation Theoy in Business English Tanslation 11.4Application of Communicative Tanslation Theoy in Business English Tanslation 11.5The Implications of Communicative Tanslation Theoy fo Business English Tanslation 11.6Conclusion Chapte 12The Theoetical Application and Pactical Reseach of Flexi le Theoy in Business English Tanslation 12.1Flexi le Theoy 12.2Ways to Adapt Theoy 12.3Business English Tanslation Pinciples Based on the Flexi le Theoy 12.4Featues of Flexi le Theoy 12.5Business English Tanslation on the Basis of Flexi ility 12.6The Application of Flexi le Theoy in Business English 12.7Conclusion Chapte 13The Theoetical Application and Pactical Reseach of Cognitive Schema Theoy in Business English Tanslation 13.1Cognitive Schema Theoy 13.2Business English Tanslation Stategies Based on Cognitive Schema Theoy 13.3The Relationship Between Cognitive Schema Theoy and Business English Tanslation 13.4The Application of Ⅳ Schema Theoy in Business English Tanslation 13.5The Role of Schema Theoy in Business English Tanslation 13.6Stategies fo the Optimization of Business English Tanslation in Schema Theoy 13.7The Role of Schema Theoy in Business English Tanslation 13.8Conclusion Chapte 14The Theoetical Application and Pactical Reseach of Intetextuality Theoy in Business English Tanslation 14.1An Oveview of Intetextuality Theoy 14.2The Relationship Between Intetextuality and Business English Tanslation 14.3Business English Tanslation Teaching Model fom the Pespective of Intetextuality 14.4The Role of Intetextuality in Business English Tanslation Leaning 14.5Implications of Intetextuality Theoy on Business English Tanslation Teaching 14.6The Application of Intetextuality Theoy in English Tanslation Teaching 14.7Conclusion Chapte 15The Theoetical Application and Pactical Reseach of Metacognition Theoy in Business English Tanslation 15.1An Oveview of Metacognitive Theoy 15.2The Pactical Application of Metacognitive Theoy in Business English Tanslation 15.3Reseach on the Coelation etween Metacognitive Stategies and English Leaning Applications 15.4Conclusion Chapte 16The Theoetical Application and Pactical Reseach of Constuctivism in Business English Tanslation 16.1The Philosophy and Psychology Oigins of the Constuctivism 16.2Contempoay Schools of Constuctivism 16.3Connotation of Constuctivism Leaning Theoy 16.4Basic Popositions of Constuctivism Teaching Theoy 16.5Using Constuctivism to Guide Business English Tanslation Teaching 16.6Tanslation Standads Unde the View of Constuctivism 16.7Stategies fo Business English Tanslation Unde the Guidance of Constuctivism 16.8Conclusion Pat Thee Chapte 17Commecial Advetising and Tanslation 17.1The Coss-cultual Chaacteistics of Commecial Advetising Tanslation 17.2Commecial Advetising Tanslation Stategies Unde Cultual Factos 17.3Analysis of the Economic Benefits of Commecial Advetising Tanslation 17.4Commecial Advetising Tanslation Pinciples 17.5Commecial Advetising Tanslation Methods 17.6Chaacteistics of Advetising Language Tanslation 17.7Rhetoical Skills in Advetising Language Tanslation 17.8Tanslation of Commecial Advetisements fom the Pespective of Relevance Theoy 17.9Application of the Puposiveness Pinciple in Advetising Tanslation 17.10The Application of the Coheence Pinciple in Advetising Tanslation 17.11Conclusion Chapte 18Tademaks and Tanslation 18.1The Concept of Tademak and Its Impotance 18.2Chaacteistics of Tademak Tanslation 18.3Methods of Tademak Tanslation 18.4Pinciples of Tanslation of Tademak Wods 18.5Some Existing Po lems in Tademak Tanslation 18.6Cultual O stacles Encounteed in the English Tanslation of Tademaks and Countemeasues 18.7Application of Skopos Theoy in Tademak Tanslation 18.8Conclusion Chapte 19Business Contact and Tanslation 19.1The Connotation and Reseach Pespective of Business Contact 19.2Standad fo Tanslation of Business Contacts 19.3Pinciples of Intenational Business Contact Tanslation 19.4Requiements fo Tanslation of Intenational Business Contacts 19.5Chaacteistics of Business English Contact Language 19.6Intenational Business English Contact Tanslation Stategies fom the Pespective of Language Adaptation Theoy 19.7Tanslation Stategies of Business Contacts fom the Pespective of Skopos Theoy 19.8Tanslation Skills of Long Sentences in English Business Contacts fom the Pespective of Coss-cultual Communication 19.9Coss-cultual Factos Affecting Business Contact Tanslation 19.10Conclusion Chapte 20Business Coespondence and Tanslation 20.1Business Lette Pveview 20.2Stylistic Featues of Business Lettes 20.3Tanslation Stategies fo English Business Lettes 20.4Tanslation Stategies fo Business English Lettes unde the Guidance of Communicative Tanslation Theoy 20.5The Influence of Cultual Diffeences on the Tanslation Pinciples of Business Lettes 20.6Tanslation Stategies of Business English Lettes fom the Pespective of Pagmatics 20.7Conclusion Bi liogaphy
内容摘要
《商务英语翻译的理论应用及实践研究》重点介绍商务英语翻译过程中具有较高适应性与实用性的理论，以及这些理论的应用实践。内容分为三大部分，共20章。一部分介绍了商务英语翻译的理论概述，二部分介绍了各种理论在商务英语翻译中的理论应用及实践研究，三部分介绍了一些常见的商务英语翻译类型。
精彩内容
《商务英语翻译的理论应用及实践研究》重点介绍商务英语翻译过程中具有较高适应性与实用性的理论，以及这些理论的应用实践。内容分为三大部分，共20章。一部分介绍了商务英语翻译的理论概述，二部分介绍了各种理论在商务英语翻译中的理论应用及实践研究，三部分介绍了一些常见的商务英语翻译类型。
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