创业学:21世纪的创业精神:英文版
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作者[美]杰弗里·蒂蒙斯,[美]小斯蒂芬·斯皮内利
出版社人民邮电出版社
ISBN9787115344731
出版时间2013-09
装帧精装
开本16开
定价158元
货号8221065
上书时间2025-01-02
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导语摘要
杰弗里·蒂蒙斯、小斯蒂芬·斯皮内利编著的《创业学--21世纪的创业精神(第8版英文版)(精)》的构思与行文将关注点集中在创造新知识、新方法和新观念上，目的是引导学生去发现创业理念以及用来捕捉不同创业机会所必需的能力水平、专门知识、经验、态度、资源、网络，这一切都通过一套实用的方法来实现。本书分为五编19章。前四编详细介绍了创业过程的驱动力量：商机识别、商业计划、创始人和创始团队以及资源需求；第五编讨论了企业获得成功的战略、如何管理快速发展中的企业、家族创业者以及企业的收获退出等事宜。
作者简介
杰弗里·蒂蒙斯，创业教育之父，世界上首位创业学博士；哈佛大学商学院工商管理硕士、工商管理博士。1989年受聘于哈佛大学，哈佛商学院十佳教授之一。《成功》杂志在一篇人物特写中称他为“美国在创业学方面具实力的两大智慧人物之一”。业界公认蒂蒙斯“在推动创业学教育方面，比美国任何一个教育家所做的工作都要多。”2007年，蒂蒙斯被福布斯小企业榜评为美国优秀的创业学教育家之一。1985年，他设计并发起了普莱兹-百森商学院伙伴项目，该项目“让创业学领域发生了天翻地覆的变化”，并赢得了两项大奖。他的这本《创业学》被《INC.》《成功》《华尔街日报》评为创业学的经典之作，1996年和1998年，《INC.》把此书列为创业者“必读”的8本书之一。
小斯蒂芬·斯皮内利，费城大学校长；前百森商学院创业学与全球管理副教务长，阿瑟·布兰克创业中心主任，创业学部主席，创业学保罗·百森讲席教授。麦克丹尼尔学院学士；百森商学研究生院工商管理硕士；伦敦大学帝国理工学院经济学博士。
目录
PART I The Entrepreneurial Mind for an Entrepreneurial World
1 The Global Entrepreneurial Revolution for a Flatter World 3
Entrepreneurship Flattens the World 3
Two Nobel Prizes Recognize Entrepreneurship 5
A Macro Phenomenon 5
Entrepreneurship: 40 Years as a Transformational Force 6
Four Entrepreneurial Transformations That Are Changing the World 7
Entrepreneurship as the New Management Paradigm 7
Entrepreneurship as a New Education Paradigm 8
Entrepreneurship as the New Not-for-Profit and Philanthropy Management Paradigm 10
Entrepreneurship beyond Business Schools 11
The Energy Creation Effect 11
The Road Ahead 12
The Genie Is out of the Bottle 13
Entrepreneurship: Innovation + Entrepreneurship = Prosperity and Philanthropy 13
New Venture Formation 14
The Entrepreneurial Revolution: A Decade of Acceleration and Boom 22
Education 22
Policy 22
Women 23
Minority Groups 23
Youth Entrepreneurship 23
Entrepreneurs: Americas Self-Made Millionaires 24
A New Era of Equity Creation 24
Building an Enterprising Society 26
Chapter Summary 28
Study Questions 28
Internet Resources for Chapter 1 28
Mind Stretchers 29
Exercise 1: Visit with an Entrepreneur and Create a Lifelong Learning Log 29
Exercise 2: The Venturekipedia Exercise—Time Is Everything! 31
Case: ImageCafé 33
2 The Entrepreneurial Mind: Crafting a Personal Entrepreneurial Strategy 41
Entrepreneurs Are Leaders 41
Three Principles for Entrepreneurial Leadership 42
Timeless Research 43
Converging on the Entrepreneurial Mind 45
Desirable and Acquirable Attitudes, Habits, and Behaviors 45
Seven Dominant Themes 46
Entrepreneurial Reasoning: The Entrepreneurial Mind in Action 54
The Concept of Apprenticeship 55
Shaping and Managing an pprenticeship 55
Windows of Apprenticeship 56
The Concept of Apprenticeship: Acquiring the 50,000 Chunks 57
Role Models 58
Myths and Realities 58
What Can Be Learned? 58
A Word of Caution: What SATs, IQ Tests, GMATs, and Others Dont Measure 61
A Personal Strategy 62
Entrepreneurs Creed 62
Chapter Summary 63
Study Questions 63
Internet Resources for Chapter 2 64
Mind Stretchers 64
Exercise 1: Crafting a Personal Entrepreneurial Strategy 64
Exercise 2: Personal Entrepreneurial Strategy 67
Case: Lakota Hills 88
PART II The Opportunity
3 The Entrepreneurial Process 101
Demystifying Entrepreneurship 101
Classic Entrepreneurship: The Start-Up 102
Entrepreneurship in Post–Brontosaurus Capitalism: Beyond Start-Ups 102
“People Dont Want to Be Managed. They Want to Be Led” 102
Signs of Hope in a Corporate Ice Age 103
Metaphors 103
Entrepreneurship = Paradoxes 104
The Higher-Potential Venture: Think Big Enough 105
Smaller Means Higher Failure Odds 106
Getting the Odds in Your Favor 107
Threshold Concept 107
Promise of Growth 108
Venture Capital Backing 108
Private Investors Join Venture Capitalists 108
Find Financials Backers and Associates Who Add Value 109
Option: The Lifestyle Venture 109
The Timmons Model: Where Theory and Practice Collide in the Real World 109
Intellectual and Practical Collisions with the Real World 110
Value Creation: The Driving Forces 110
Change the Odds: Fix It, Shape It, Mold It, Make It 110
Recent Research Supports the Model 116
Chapter Summary 117
Study Questions 118
Internet Resources for Chapter 3 118
Mind Stretchers 118
Case: Roxanne Quimby 119
4 Clean Commerce: Seeing Opportunity through a Sustainability Lens 127
Clean Commerce Is an Opportunity Sea Change 127
Clean Commerce and the Sustainability Lens: Seeing and Acting on New Opportunities and Strategies 128
Defining the Concept: How to Look through a Sustainability Lens 129
Weak Ties 129
Systems Thinking 129
Thinking Like a Molecule 129
Value-Added Network 131
Be Radically Incremental 131
Illustrating the Concepts: Green Cleaning 132
Illustrating the Concepts: NatureWorks 133
The E-Factor 134
Drivers of New Entrepreneurial Opportunities 134
Implications for 21st-Century Entrepreneurs 136
Chapter Summary 136
Study Questions 137
Internet Resources for Chapter 4 137
Mind Stretchers 137
Case: Jim Poss 138
5 The Opportunity: Creating, Shaping, Recognizing, Seizing 147
Think Big Enough 147
Opportunity through a Zoom Lens 148
Transforming Caterpillars into Butterflies 148
New Venture Realities 148
The Circle of Ecstasy and the Food Chain for Ventures 149
When Is an Idea an Opportunity? 150
The Real World 150
Spawners and Drivers of Opportunities 150
Search for Sea Changes 152
Desirable Business/Revenue Model Metrics 152
The Role of Ideas 153
Ideas as Tools 153
The Great Mousetrap Fallacy 153
Contributors to the Fallacy 154
Pattern Recognition 154
The Experience Factor 154
Enhancing Creative Thinking 155
Approaches to Unleashing Creativity 156
Team Creativity 156
Big Opportunities with Little Capital 156
Real Time 157
Relation to the Framework of Analysis 159
Screening Opportunities 159
Opportunity Focus 159
Screening Criteria: The Characteristics of High-Potential Ventures 159
Industry and Market Issues 162
Gathering Information 168
Finding Ideas 168
Shaping Your Opportunity 170
Published Sources 171
Guides and Company Information 171
Additional Internet Sites 171
Journal Articles via Computerized Indexes Statistics 171
Consumer Expenditures 171
Projections and Forecasts 171
Market Studies 172
Other Sources 172
Other Intelligence 172
Chapter Summary 173
Study Questions 173
Internet Resources for Chapter 5 173
Mind Stretchers 174
Case: Burts Bees 175
Exercise 1: The Next Sea Changes 181
Exercise 2: Opportunity-Creating Concepts and Quest for Breakthrough Ideas 182
Exercise 3: Creative Squares 183
Exercise 4: Idea Generation Guide 184
6 Screening Venture Opportunities 187
Screening Venture Opportunities 187
QuickScreen 188
Venture Opportunity Screening Exercises (VOSE) 188
Exercise 1: QuickScreen 189
Venture Opportunity Screening Exercises 190
Exercise 2: Opportunity Concept and Strategy Statement 191
Exercise 3: The Venture Opportunity Profile 192
Exercise 4: Opportunity-Shaping Research and Exercise 196
Exercise 5: Customer Contact Research and Exercise 202
Exercise 6: Mining the Value Chain—Defining the “White Space” 205
Exercise 7: Economics of the Business—How Do You Make Money in the White Space? 209
Exercise 8: Capital and Harvest—How Will You Realize Dollars from the Venture? 216
Exercise 9: Competitive Landscape—Your Strategy Analysis 218
Exercise 10: Founders Commitment 227
Exercise 11: Flaws, Assumptions, and Downside Consequences—Risk Reconsidered 229
Exercise 12: Action Steps—Setting a Week-by-Week Schedule 231
Exercise 13: Four Anchors Revisited 233
Case: Globant 234
7 Opportunities for Social Entrepreneurship 245
What Is Social Entrepreneurship? 245
Types of Social Entrepreneurship 247
Social Purpose Ventures 247
Enterprising Nonprofits 247
Hybrid Models of Social Entrepreneurship 249
The Timmons Model Interpreted for Social Entrepreneurship 250
Wicked Problems and Opportunity Spaces 250
Resources 252
The Importance of the Brain Trust in Social Entrepreneurship 254
Concluding Thoughts: Change Agent Now or Later? 255
Chapter Summary 255
Study Questions 255
Internet Resources for Chapter 7 255
Mind Stretchers 256
Case: Northwest Community Ventures Fund 257
8 The Business Plan 269
Why Do a Business Plan? 269
When Is a Business Plan Not Needed? 270
Developing the Business Plan 270
The Plan Is Obsolete at the Printer 271
Work in Progress—Bent Knees Required 271
The Plan Is Not the Business 271
Some Tips from the Trenches 272
How to Determine If Investors Can Add Value 273
The Dehydrated Business Plan 274
Who Develops the Business Plan? 274
A Closer Look at the What 274
The Relationship between Goals and Action 274
Segmenting and Integrating Information 275
Establishing Action Steps 275
Preparing a Business Plan 275
A Complete Business Plan 275
Chapter Summary 277
Study Questions 278
Internet Resources for Chapter 8 278
Mind Stretchers 278
Exercise 1: The Business Plan Guide 279
E
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