现代商务英语综合教程
正版保障 假一赔十 可开发票
￥ 22.67 6.3折 ￥ 36 全新
库存5件
广东广州
认证卖家担保交易快速发货售后保障
作者李荣庆，李全福主编
出版社天津大学出版社
ISBN9787561837184
出版时间2011-01
装帧平装
开本16开
定价36元
货号6747331
上书时间2024-12-31
商品详情
- 品相描述：全新
- 商品描述
-
目录
UnitOneTheTheoryofInternationalTrade
Pre-readingDiscussionsfortheText
Text:TheTheoryofComparativeAdvantage——HistoricalOverview
FurtherReadingOne:ReasonsforTrade
FurtherReadingTwo:InternationalTradeandInvestment
UnitTwoWorldTradeOrganization
Pre-readingDiscussionsfortheText
~Text:WhatIstheWorldTradeOrganization?
FurtherReadingOne:WorldTradeOrganization
FurtherReadingTwo:Regionalism:FriendsorRivals?
FurtherReadingThree:WTORules:RegionalTradeAgreements
UnitThreeMarketing
Pre-readingDiscussionsfortheText
Text:TargetMarketing
FurtherReadingOne:HistoricalEarsofMarketing
FurtherReadingTwo:MarketingintheOverallBusiness
FurtherReadingThree:Markets
UnitFourMarketingMix
Pre-readingDiscussionsfortheText
Text:TheFourPs
FurtherReadingOne:Marketing
FurtherReadingTwo:MarketingStudy
UnitFivePromotionActivities.
Pre-readingDiscussionsfortheText
Text:SpePromotionalActivities
FurtherReadingOne:TypesofAdvertising
FurtherReadingTwo:AdvertisingStrategies
UnitSixBrandStrategy
Pre-readingDiscussionsfortheText
Text:BrandStrategy
FurtherReadingOne:ProductsandServices~
FurtherReadingTwo:NamesandIdentities
UnitSevenBusinessandManagerialEthics
Pre-readingDiscussionsfortheText
Text:BusinessandManagerialEthics
FurtherReadingOne:EthicsinBusiness
FurtherReadingTwo:Professions
UnitEightGenderandRaceinBusiness
Pre-readingDiscussionsfortheText
Text:WomeninHistory
FurtherReadingOne:RaConflicts
FurtherReadingTwo:WorkingWomen
UnitNineTheStocks
Pre-readingDiscussionsfortheText
Text:TheStocks
FurtherReadingOne:MarketCapitalization
FurtherReadingTwo:Dividends
UnitTenBusinessRecession
Pre-readingDiscussionsfortheText
Text:BusinessRecessions
FurtherReading:BusinessCycle
UnitElevenFreeTradeandProtectionism
Pre-readingDiscussionsfortheText
Text:FreeTradeandTradeBarriers
FurtherReading:ImportTariffs
UnitTwelveIntellectualPropertyRights
Pre-readingDiscussionsfortheText
Text:GeographicalIndication
FurtherReading:Trademarks
GLOSSARY
内容摘要
《现代商务英语综合教程(下)》，本教材内容涵盖工商领域产、供、销和对外贸易的各个环节。各单元由精读文本、词汇注释、课文详解、练习题目及辅助阅读短文组成。作者李荣庆，李全福。
主编推荐
《现代商务英语综合教程(下)》：涉外管理岗：公务员、行政秘书、文员、企*单位管理人员。
涉外贸易岗：涉外企业管理人员、商务师、经理、业务员、跟单员、单证员、报关员、
报检员、货代员、外企文员、口笔译员、会计。
涉外服务岗：导游、涉外银行管理人员、酒店的工作人员。
外语师资岗：幼儿园、小学、中学、职业中专的教师。
— 没有更多了 —
以下为对购买帮助不大的评价