内容摘要 However, the village does not yet have the facilities that tourists expect, such as clean toilets,washing facilities or Internet access. Tourism experts have visited and were impressed by theunique local culture and environment. But if Yushi wants to benefit from eco-tourism, then thevillage and its households must change to meet the demanding standards of today s tourists.
Tourism is a kind of technology that adds value to raw materials. Take a regular chicken,cook it in the local style and put it in front of a hungry tourist - and watch its value rocket.Similarly, Yushi s mountains, which were previously seen as barriers to transport and thuseconomic development, would become priceless if the villagers could attract the eco-tourists.
Many places in Yunnan are looking for ways to protect the environment and traditionalculture while also raising iflcome - and that almost always means eco-tourism is the only option.But if conditions in the villages are not improved, many tourists will simply not come, since mostcity-dwelling Chinese attitudes to rural living border on outright fear. A lack of cleanliness andorderliness, mosquitoes, dubious toilets and unclear pricing mean that many areas ideal for eco-tourism cannot attract visitors.
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