物流英语阅读教程
正版保障 假一赔十 可开发票
￥ 4.11 2.0折 ￥ 21 全新
库存140件
广东广州
认证卖家担保交易快速发货售后保障
作者段云礼
出版社南开大学出版社有限公司
ISBN9787310023042
出版时间2005-08
装帧平装
开本32开
定价21元
货号727558
上书时间2024-12-28
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目录
Unit 1 Logistics and ManagementPart Ⅰ In-Class ReadingPassage： The Mission of Logistics ManagementCase One： The Supply of Chain and Competitive PerformancePart Ⅱ After-Class ReadingCase Two： Holistic Supply Chain Management of Li FungPart Ⅲ Supplementary MaterialⅠ.Topic-Related Words and PhrasesⅡ.Know-HowUnit 2 Logistics Network ConfigurationPart Ⅰ In-Class ReadingPassage： Features of a Network ConfigurationCase One： Nokia Group of CompaniesPart Ⅱ After-Class ReadingCase Two： Supply Line Management of Nokia Mobile PhonesPart Ⅲ Supplementary MaterialⅠ.Topic-Related Words and PhrasesⅡ.Know-HowUnit 3 Measuring Logistics Costs and PerformancePart Ⅰ In-Class ReadingPassage：The Concept of Total Cost AnalysisCase One：Principle of Logistics CostingPart Ⅱ After—Class ReadingCase Two：Direct Product Profitability and MerchandisingPart Ⅲ Supplementary MaterialⅠ.TOpic—Related WOrds and PhrasesⅡ.Know—HOWUnit 4 Coordinated Product and Supply Chain DesignPart Ⅰ In．Class ReadingPassage：MaSS CustomizationCase One：National Bicycle and Dell CompanyPart Ⅱ After—Class ReadingCase Two：The DeskJet Supply ChainPart Ⅲ Supplementary MaterialⅠ.Topic．Related WOrds and PhrasesⅡ.Know．HOWUnit 5 Supply Chain Re-EngineeringPart Ⅰ In．Class ReadingPassage：Supply Chain Re—EngineeringCase One：MotorolaS Strategic Alliance with United Parcel Service（I）Part Ⅱ After．Class ReadingCase Two：MotorolaS Strategic Alliance with United Parcel Service（II）Part Ⅲ Supplementary MaterialⅠ.Topic—Related Words and PhrasesⅡ.Know—HOWUnit 6 TransportationUnit 7 PurchasingUnit 8 Marketing ChannelsUnit 9 Distribution/Logistics StrategiesUnit 10 Third Party LogisticsUnit 11 The Value of InformationUnit 12 International Issues in Supply Chain Management（I）Unit 13 International Issues in Supply Chain Management（II）Unit 14 Strategic AliancesUnit 15 Warehousing and Inventory ManagementUnit 16 Customer Value and Supply Chain ManagementUnit 17 Effective Logistics ConfigurationUnit 18 New Trends in LogisticsKey to Study and Practice参考书目
内容摘要
《物流英语阅读教程》是《高校物流英语系列教材》之一，是一本适合我国高校本科生和研究生使用的物流专业英语教科书。它是南开大学、天津大学等七所院校教师工作的结晶。本书特色如下：
1.课文材料新颖，选材广泛。本教程包括课文18课，案例36项，较全面地覆盖了物流专业的各个领域。所提供案例和课文内容相关，引人入胜。
2.精心构思，编排合理。本教程既与我国精读教材的词汇联系，又包括了阅读技能、综合填空及英汉互译练习；既提供了课上教授内容，又为读者准备了课下精神食粮。
3.读者欲真正学好物流英语，就应广泛涉猎与该专业有关的读物，扩大知识面，因此每课课文除练习外，还为读者准备了“与课文有关的词汇与短语”及“know—how”等内容。
精彩内容
1.课文材料新颖，选材广泛。本教程包括课文18课，案例36项，较全面地覆盖了物流专业的各个领域。所提供案例和课文内容相关，引人入胜。
2.精心构思，编排合理。本教程既与我国精读教材的词汇联系，又包括了阅读技能、综合填空及英汉互译练习；既提供了课上教授内容，又为读者准备了课下精神食粮。
3.读者欲真正学好物流英语，就应广泛涉猎与该专业有关的读物，扩大知识面，因此每课课文除练习外，还为读者准备了“与课文有关的词汇与短语”及“Know—How”等内容。
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