外贸英语函电
正版保障 假一赔十 可开发票
￥ 17.56 6.3折 ￥ 28 全新
库存4件
广东广州
认证卖家担保交易快速发货售后保障
作者李卫，李韦婷，赵秀丽主编
出版社中国财富出版社
ISBN9787504765017
出版时间2014-12
装帧平装
开本16开
定价28元
货号9364126
上书时间2024-12-22
商品详情
- 品相描述：全新
- 商品描述
-
作者简介
李卫，辽宁经济职业技术学院商贸学院靠前贸易实务专业教师，副教授，工商管理硕士（MBA）。在企业从事靠前贸易业务8年，主讲外贸英语函电、外贸英语对话、跨境电商实务等课程。主编了《靠前贸易实务》等10部教材，发表《网上外贸的交流方式和校企合作研究》等25篇论文，主持《职业教育人才培养模式研究》等3项课题
目录
"CONTENTS
Part One Introduction …………………………………………………………………… 1
Project 1 Characteristics of Correspondence …………………………………………… 1
Project 2 Formats and Layout …………………………………………………………… 7
Part Two Online Foreign Trade and Platform of Cross-border E-commerce …… 17
Project 3 Online Foreign Trade ………………………………………………………… 17
Project 4 Search Engines and New Customers’ Development ………………………… 20
Project 5 Cross-border E-commerce and Its Correspondence ………………………… 23
Part Three Business Letter in International Trade Process ………………………… 28
Project 6 Development Correspondence ……………………………………………… 28
Project 7 Inquiries and Replies ………………………………………………………… 36
Project 8 Offers and Counter Offers …………………………………………………… 45
Project 9 Acceptance and Order ……………………………………………………… 53
Part Four Negotiation of Trade Terms ……………………………………………… 63
Project 10 Description of Quality and Quantity ……………………………………… 63
Project 11 Packing and Marking ……………………………………………………… 71
Project 12 Price Terms ………………………………………………………………… 79
Project 13 Shipment …………………………………………………………………… 87
Project 14 Insurance …………………………………………………………………… 95
Project 15 Payment Terms …………………………………………………………… 104
Project 16 Inspection, Claims, Arbitration and Dispute Settlement………… 113
Project 17 Amendment of Letters of Credit …………………………………………… 124
Project 18 Other Forms of Trade ……………………………………………………… 131
References ………………………………………………………………………………… 137"
内容摘要
"3. Seven Principles of Business Correspondence Writing 撰写函电的 7C 原则
A good business correspondence is brief, straightforward and polite. If possible, it should be limited to one page.
？ The following principles should be involved in formal business correspondence.
(1) completeness 完整
A business letter should include all the necessary information you intend to send. All the questions the reader asked should be answered because those are the matter he is concerned a?bout and interested in. The complete letters can make us obtain the expected effect and with no other writing a letter, to build better corporate reputation. So it is essential to check the mes?sage carefully before it is sent out.
(2) concreteness 具体
Make the message specific, definite and vivid. What the letter comes to should be specific, definite rather than vague, abstract and general.
？ For example, some qualities or characters of goods should be shown with exact figures instead of words like short, long or good.
？ Give specific time (with date, month, year and even offer hour, minute if necessary) .
？ But avoid expressions such as yesterday, next month, immediately and etc.
(3) clarity 清楚
The writer must try to express his meaning clearly so that the reader will understand it well. The writer should do as follows:
？ Apply the KISS formula — “Keep It Short and Simple” .
？ Choose short, familiar, conversational words.
？ Avoid unfamiliar words, abbreviations, or slang to make the messages easy to understand, e. g. : It’s better to say “ after”, “ use” and “ January”, instead of “ subsequently”, “utilize” and “Jan. ” .
？ Use short sentences.
Short sentences lead to clear meaning and easy understanding. The average sentence length is about 17 ~ 20 words. You can use sentences containing 3 ~ 40 words. If there are more than 40 words in a sentence, you can consider rewriting it into more than one sentence.
？ Have paragraphs of suitable length.
In business writing, it is suitable for paragraphs to be less than 8 lines. If a paragraph is too long, it may make the main idea unclear and lead to a loose structure.
？ Make ideas clear.
？ Put one idea in a sentence, put one topic in a paragraph, and put one subject in a letter.
(4) conciseness 简洁
A good business letter should be precise and to the point. Avoid wordy languages and redundancy, or repetition and eliminate excessive detail:
？ Shorten or omit wordy expressions.
？ Include only relevant statements.
？ Avoid unnecessary long sentences, relative pronouns, abstract subjects and passive verbs.
(5) courtesy 礼貌
Avoid irritating, offensive, or belittling statements and answer letters promptly. Answer letters in good time and write to explain why if you fail to do it promptly. Even if you don’t think the recipient is right, you should still respond tactfully and politely.
(6) consideration 体谅
Consideration emphasizes You-attitude rather than We-attitude. Focus on the positive approach. When writing a letter, keep the readers request, needs, desires as well as his feelings in mind.
(7) correctness 正确
Correctness not only refers to a proper expression with correct grammar, punctuation and spelling, but also appropriate tone. Do not understate nor overstate as understatement might lead to less confidence and hold up the trade development while overstatement would throw you in an awkward position. Apply all other pertinent C qualities."
主编推荐
本书紧密结合外贸业务实际环节, 注重实际操作技能的培养和训练, 以成果导向为理念, 以学生为中心, 旨在培养实用型、 复合型的高技能靠前贸易人才。 讲解清晰，样例实用。
精彩内容
本书共分18个项目(unit)，以外贸交流和磋商过程为主线，分别就现代函电基础知识、网上外贸和跨境电商平台、贸易过程中的函电和贸易条件的磋商和履行4个方面，进行了全面的阐述。本书以当前外贸岗位的函电实用技能的培养为宗旨，充分体现了外贸英语函电的最新内容和发展趋势£
— 没有更多了 —
以下为对购买帮助不大的评价