中国旅游市场:前沿理论与实证案例:advanced theories & empirical cases:英文
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库存33件
广东广州
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作者郭英之等编著
出版社科学出版社
ISBN9787030502346
出版时间2015-02
装帧平装
开本其他
定价40元
货号8874767
上书时间2024-11-17
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目录
Preface
Chapter One A Study of the Development Features of the Chinese Outbound Tourism Market
1．1 Background of the study of the Chinese outbound tourist market
1．2 Development features of the Chinese outbound tourism market
1．3 Affected factors of the Chinese outbound tourism market
1．4 Characteristics of the Chinese outbound tourism market
1．5 Major problems in the market development of Chinese outbound tourism
1．6 Marketing strategies for the development of the Chinese outbound tourism market
References
Discussion Questions
Chapter Two A Study of the Factors Influencing the Overseas Destinations Chosen by Chinese Outbound Pleasure Tourists
2．1 Introduction
2．2 Literature review
2．3 Methodology
2．4 Results
2．5 Conclusions and implications
References
Discussion Questions
Chapter Three A SWOT Analysis and Strategies for Tourism Development in Western China
3．1 Introduction
3．2 Current features of tourism in western China
3．3 A tourism SWOT analysis in western China
3．4 Recommended tourism development strategies
3．5 Conclusions and limitations
References
Discussion Questions
Chapter Four A Study of the Motivations and Preferences of Student Groups from Asian Areas Majoring in Hospitality and Tourism Management Programs
4．1 Introduction
4．2 Literature review
4．3 Methods
4．4 Results
4．5 Conclusions and discussion
References
Discussion Questions
Chapter Five A Study of the Contribution of Tourism to Promoting Reconciliation and Peace between Mainland China and Taiwan China
5．1 Introduction
5．2 Tourist flows between Mainland China and Taiwan China
5．3 Political and economic development between Mainland China and Taiwan China
5．4 Problems of current tourism flows between Mainland China and Taiwan China
5．5 Strategies for activating tourism cooperation between Mainland China and Taiwan China
5．6 Conclusions and discussion
References
Discussion Questions
Chapter Six A Study of Tourists Perceptions towards Xinjiang： Cultural Tourism Risks of Western China Based on Crisis Management
6．1 Introduction
6．2 Literature review
6．3 Data sources
6．4 Results
6．5 Conclusions
References
Discussion Questions
Chapter Seven A Study of Tourists Perceptions， Satisfaction and Behaviors：Ethnic Chinese Cultural Tourism Destinations from the Perspective of the Tourist Experience
7．1 Introduction
7．2 Research background and literature review
7．3 Methodology
7．4 Results
7．5 Discussion and conclusions
References
Discussion Questions
Chapter Eight A Study of Chinese Intended Travel to Japan Based on the Multidimensional Interactive Decision Tree Model： A Case Study of Domestic Residents after the Diaoyu Island Political Crisis
8．1 Introduction
8．2 Literature review
8．3 Methodology
8．4 Data analyses
8．5 Conclusions
References
Discussion Questions
Chapter Nine A Study of Peoples Perceptions of the Social Impacts of the Beijing Olympic Games before and after 2008
9．1 Introduction
9．2 Literature review
9．4 Methodology
9．5 Data sources
9．6 Research results
9．7 Conclusions
References
Discussion Questions
主编推荐
《中国旅游市场:前沿理论与实证案例(英文版)》注重对学生理论研究与应用实践相结合的综合素质的培养，使学生尽快了解国内外旅游市场的理论与实践发展趋向，培养学生从宏观和中观层面把握旅游市场发展脉搏，使其逐步具备对国内外旅游市场的诊断、协调、咨询等综合能力、开拓意识和互动能力。《中国旅游市场:前沿理论与实证案例(英文版)》适用于旅游高等和高职院校的大中专学生、研究生、旅游企业和政府旅游机构的中高层管理者及旅游爱好者。
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