国际经贸英语
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￥ 15.58 6.0折 ￥ 26 全新
库存10件
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作者张洪岩主编
出版社暨南大学出版社
ISBN9787811355567
出版时间2010-06
装帧平装
开本16开
定价26元
货号6616715
上书时间2024-09-06
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目录
Part One Asia and Oceania
Chapter 1 East Asia
Chapter 2 Southeast Asia
Chapter 3 South Asia
Chapter 4 West Asia
Chapter 5 Oceania
Chapter 6 APEC
Part Two Americas
Chapter 1 North America
Chapter 2 US Financial Crisis
Chapter 3 Canada
Chapter 4 South America
Part Three Europe
Chapter 1 South Europe
Chapter 2 West Europe
Chapter 3 Middle Europe
Chapter 4 North Europe
Chapter 5 East Europe
Chapter 6 European Union
Part Four Africa
Chapter 1 North Africa
Chapter 2 East Africa
Chapter 3 The West and Central Africa
Chapter 4 South Africa
Chapter 5 China and Africa
Chapter 6 African Business
Part Five WTO
Chapter 1 WTO
Chapter 2 Principles
Chapter 3 WTO and China
Chapter 4 WTO and US
Chapter 5 WTO and EU
Part Six International Marketing
Chapter 1 Introduction
Chapter 2 Marketing Strategy
Chapter 3 Cases of International Marketing
Part Seven Multinational Management
Chapter 1 Corporate Social Responsibility
Chapter 2 Approach to Managing
Chapter 3 Cases of Multinational Management
Part Eight Economic Globalization
Chapter 1 Economic Integration and Globalization
Chapter 2 Dimensions of Globalization
Chapter 3 Institutional Arrangements
Chapter 4 External Economic Growth in China
内容摘要
China is now an important trade power.China initiated economic reforms in 1978，when it endeavoured to change from the centrally planned economic system of the Soviet system，to one based on a market economy.China is now pursuing a“socialist market economy”，with the State still playing an important role in the economy，which is developing into a full-fledged market economy.Despite the remaining state role，the economy bears all the major features of any other market economy，such as free competition and the market interplay between supply and demand.The socialist percentage（state-owned portion）is reducing through restructuring capital ownership while the percentage ownership of private and foreign capital is constantly increasing.
China’s legislation has closely followed the practice of a market economy.In 1993.the 8“National PeopleS Congress（NPC）amended the national constitution to emphasize the importance of a priv...
精彩内容
《靠前经贸英语》是专门为靠前经济与贸易及财经类其他专业高年级学生开设的专业必修课。本课程的教学目标是：通过教学与实践，使学生广泛接触大量真实的财经英语原文，系统地学习、掌握靠前经济与贸易有关的英语词汇，提高阅读理解能力；熟练地用英语解说当今世界靠前经贸活动中发生的重要事件与靠前经贸基础知识；成为精通靠前经贸英语的实用型专业人才。
为此，我们编写了《靠前经贸英语》作为大学高年级的专业英语教材。其优选特点是：内容新颖、翔实，结构合理、清晰，为海内外学生提供了优质的、集知识性和趣味性为一体的经贸素材，使学生在英语学习中对靠前经济与贸易知识有一个总体的认识。具体而言，本教材向学生介绍了亚洲、欧洲、美洲、非洲等地区有关的经贸信息以及世界贸易组织的一些基本情况，同时也介绍了一些跨国公司的营销管理知识，使学生较为全面地了解靠前经贸活动的背景知识、靠前营销和管理的基本概念和成功案例。
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