国际商务礼仪入门
正版保障 假一赔十 可开发票
￥ 17.98 6.0折 ￥ 30 全新
库存10件
广东广州
认证卖家担保交易快速发货售后保障
作者弗雷德里克·马什(Frederick O. Marsh)著
出版社中山大学出版社
ISBN9787306049247
出版时间2014-06
装帧平装
开本16开
定价30元
货号8255183
上书时间2024-08-27
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作者简介
Frederick Marsh is a well-known and experienced figure in industry, commerce and management consuhancy. He has travelled extensively throughout the globe, visiting more than 90 countries. He founded his consuhancy company in 1975 and undertook management consuhancy and market research projects worldwide. His clients included many European companies and trans-national corporations, chambers of commerce, universities and management colleges, in particular the United Nations Geneva-based agency ITC-UNCTAD/WTO and the Trade Development Institute of the Helsinki School of Economics.
He was a keynote speaker at many marketing seminars, which included cross-cuhural presentations, and has written numerous articles on a wide range of topics for over 150 British and international trade publications.
He is President of the Royal Aero ClubTrust, a registered charity. He was also the Founder President of Europe Airsports, the federation of all European aero club
目录Achievements
Advertising
Aesthetics or Appreciation of Beauty
Age
Alcohol
Animals, Birds and Pets
Appointments
Attitudes
Body Language and Non-Verbal Communication
Bribery and Corruption
Business Cards
Business Correspondence
Business Entertaining
Business Ideology, Management Style and Decision Making
Business Meetings
Cars and Driving
Censorship
Class Systems, Caste and Social Structure
Colour Preferences and Prejudices
Compliments
Conversation and Communication
Courtesy
Culture
Dress Code and Etiquette
Education
Email, Netiquette and Cyberspace Behaviour
Ergonomics and Product Design
Ethnic Stereotyping
Etiquette, Customs and Conventions
Flowers and Giving Flowers
Food, Drink and Eating Lifestyle
Forms of Address and Use of Titles
Gestures
Giving and Receiving Gifts
Greeting Cards
Greeting, Introductions, Modes of Address and Leave-Taking
Hours of Work
Human Physical Differences
Information, Operating Instructions and Methods of Use
Interpreting and Translating
Intra-National and Intra-Regional Differences
Jokes and Anecdotes
Language
laws and Legal Systems
Leisure and Leisure Aetivities
Links and Connections
Losing and Saving Face
Male-Female Relationships
Manners, Conduct and Behaviour
Measuring and Managing Time
Music and Sound
Names
National and Public Holidays and Festivals
Negotiating and Bargaining
Numbers, Figures and Counting
Perception of Space
Photography, Video and Other Forms of Visual Recordings
Politics
Protocol and Conventions Related to Official Occasions
Punctuality, Duration and Terminating a Business Visit
Religious Beliefs
Sense of Humour, Laughter and Smiles
Sense of Time
Sex
Signs, Pictorial Representations, Emoticons and Other Symbols
Smoking
Social Contact
Social Kissing
Status Symbols
Table Etiquette and Eating
Taboos, Superstitions and Non-Religious Beliefs
Telephoning
The Family and the In-Group
The Way of Life, Lifestyle or the Quality of Life
Tipping and Gratuities
Trade Fairs and Exhibitions
Travelling
Units of Measure
Using Proverbs
Verbal and Visual Presentations
Visiting Other Countries
Women in Business and the Professions
Summary
About the Author
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