国际商务案例阅读与写作
正版保障 假一赔十 可开发票
￥ 7.7 1.9折 ￥ 40 全新
库存268件
广东广州
认证卖家担保交易快速发货售后保障
作者李艳芳
出版社中国商务出版社
ISBN9787510329159
出版时间2019-08
装帧平装
开本16开
定价40元
货号9629025
上书时间2024-06-19
商品详情
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目录
Chapter One E-commerce Ⅰ——Online Shopping
Section Ⅰ Snapshot
Section Ⅱ Lead-in Sentences
Section Ⅲ Warm-up Reading
Section Ⅳ Tips on E-commerce
Section Ⅴ Case Study
Section Ⅵ Further Reading
Section Ⅶ More Expressions and Sayings about Shopping
Chapter Two Eeommeree Ⅱ Mobile Payment
Section Ⅰ Snapshot
Section Ⅱ Lead-in Sentences
Section Ⅲ Warm-up Reading
Section Ⅳ Tips on Mobile Payment
Section Ⅴ Case Study
Section Ⅵ Further Reading
Section Ⅶ More Expressions and Conversations about Shopping
Chapter Three Advertising
Section Ⅰ Snapshot
Section Ⅱ Lead-in Sentences
Section Ⅲ Warm-up Reading
Section Ⅳ Tips on Advertising
Section Ⅴ Case Study
Section Ⅵ Further Reading
Section Ⅶ More Expressions and Sayings about Advertising
Chapter Four Marketing
Section Ⅰ Snapshot
Section Ⅱ Lead-in Sentences
Section Ⅲ Warm-up Reading
Section Ⅳ Tips on Marketing
Section Ⅴ Case Study
Section Ⅵ Further Reading
Section Ⅶ More Expressions and Sayings about Marketing
Chapter Five Trade Fair
Section Ⅰ Snapshot
Section Ⅱ Lead-in Sentences
Section Ⅲ Warm-up Reading
Section Ⅳ Tips on Trade Fair
Section Ⅴ Case Study
Section Ⅵ Further Reading
Section Ⅶ More Expressions and Conversations Used at the Trade Fair
Chapter Six Business Negotiation
Section Ⅰ Snapshot
Section Ⅱ Lead-in Sentences
Section Ⅲ Warm-up Reading
Section Ⅳ Tips on Business Negotiation
Section Ⅴ Case Study
Section Ⅵ Further Reading
Section Ⅶ More Expressions and Sayings about Negotiation
Chapter Seven New Energy
Section Ⅰ Snapshot
精彩内容
《国际商务案例阅读与写作/北京政法职业学院教材资助项目系列丛书》以拓宽学生商务知识面，培养学生思辨能力与英语写作输出能力为主旨，全教材由10个章节组成，涵盖电子商务、商务广告、市场营销、商品交易会、商务谈判、高科技产品、共享经济、新能源、一带一路等与生活息息相关的热点领域。每个单元从图片讨论开始，引入主题，然后进入金句翻译、小故事阅读，通过练习加深理解。前三个环节为该章节学习做好铺垫，之后进入与主题相关的概念、现象、拓展观念解析及举例说明。章节的核心内容集中在两个案例的学习上，案例选用遵循高职教育“有用、有趣、有效”的标准，案例内容涉及多个热点话题：网上购物、移动支付、无人机、机器人、共享单车、共享民宿、新能源产品等，主题新、立意奇，能够引起学生高度兴趣。兴趣是好的老师，当今网络飞速发展的时代为有趣的内容打造了理想的平台，高职教科书的编撰在传统注重有用性的同时，也要跟上时代的步伐，注重选材的实用性及有趣性。学生有兴趣投入，学习效果也会立竿见影。
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