当当正版 宽窄巷子的街与区 图文版 刘磊 9787503270628 中国旅游出版社
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作者刘磊
出版社中国旅游出版社
ISBN9787503270628
出版时间2023-08
装帧平装
开本16开
定价680元
货号29619415
上书时间2024-10-20
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导语摘要
本书以写生长卷的方式描绘了成都宽窄巷子诗画般的街区生活，以图文的阐述将宽窄巷子从保护性修复到空间再造，从城市底片到文化会客厅的历程徐徐呈现。宽窄，既是建筑形态，又是文脉印记。书中从“文、商、旅”融合的视角，解读宽窄巷子“烟火抚人心”的哲学之道，“一院、一店、一景”的经营之道，“一街兴一城”的发展之道。宽窄巷子已成为成都的城市文化范本和精神家园，是城市精神在守旧创新的文化延伸与守正出奇的市场创新中谱写的双赢乐章。
作者简介刘磊，锦上添花文旅品牌的缔造者，轻资产不夜城点亮文商旅地模式的创立和实践者，“旅游＋餐饮”的推行者，“高维设计”有此一说的创始人，旅游占位系统的推广者，导演主义设计的提出者，文旅大爆品战略创始人，著名乡村旅游研究者和微旅游提倡者，著名旅游街区设计学者
目录宽窄巷子最成都························································· 001
文旅街区 王者荣耀························································· 002
追古溯今 一城两巷························································· 011
破茧化蝶 精神家园························································· 023
守正出奇宽窄道························································· 045
政府高维 策划绝杀························································· 046
母体基因 得天独厚························································· 079
机遇不断 锦上添花························································· 116
运营为王重实效························································· 153
场景致胜 消费创新························································· 154
资源整合 奇招频出························································· 182
展望未来皆可期························································· 217
宽窄旅游圈 一街兴一城························································· 218
品牌到产业 延伸消费链························································· 257
街区开发区为重························································· 279
因地制宜 讲究策略························································· 280
模式创新 迭代升级························································· 330
后记························································· 351
参考文献························································· 355
内容摘要本书以写生长卷的方式描绘了成都宽窄巷子诗画般的街区生活，以图文的阐述将宽窄巷子从保护性修复到空间再造，从城市底片到文化会客厅的历程徐徐呈现。宽窄，既是建筑形态，又是文脉印记。书中从“文、商、
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