现代商务英语综合教程(第5册)
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作者卢欣 陈蔚 主编
出版社中国人民大学出版社
ISBN9787300133478
出版时间2011-04
装帧平装
开本16开
定价37元
货号1200042692
上书时间2024-11-24
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目录
CHAPTER 1 Basics of International Trade
Background Case
Listening
Reading
Structure
Vocabulary
Comprehension
Translation
Speaking
Writing
Additional Reading
CHAPTER 2 ImportExport Procedures
Background Case
Listening
Reading
Structure
Vocabulary
Comprehension
Translation
Speaking
Writing
Additional Reading
CHAPTER 3 Trade Negotiation
Background Case
Listening
Reading
Structure
Vocabulary
Comprehension
Translation
Speaking
Writing
Additional Reading
CHAPTER 4 Trade Payment
Background Case
Listening
Reading
Structure
Vocabulary
Comprehension
Translation
Speaking
Writing
Additional Reading
CHAPTER 5 Transport and insurance
Background Case
Listening
Reading
Structure
Vocabulary
Comprehension
Translation
Speaking
Writing
Additional Reading
CHAPTER 6 Countertrade
Background Case
Listening
Reading
Structure
Vocabulary
Comprehension
Translation
Speaking
Writing
Additional Reading
……
CHAPTER 7 Trade Fairs
CHAPTER 8 E-Business
CHAPTER 9 Technology
CHAPTER 10 Business Law
CHAPTER 11 Cultural Diversity
CHAPTER 12 The Future of Business
内容摘要
《现代商务英语综合教程(第5册)》的编写宗旨是:在遵循现代外语教学理念基础上，强调外语在商务领域中的应用,注重为学生创造商务环境。全面培养学生的英语综合应川能力，使他们在今后的下作中能用英语有效地进行口头和书面商务沟通。
精彩内容
Ghana's inward-oriented tradepolicy resulted in a shift of resources awayfrom the profitable activity of growingcocoa, where it had an absolute advantagein the world economy, toward growingsubsistence foods and manufacturing,where it had no advantage. This inefficientuse of the country's resources severelydamaged the Ghanaian economy and heldback the country's economic development.
In contrast, consider the tradepolicy adopted by the South Koreangovernment. The World Bank hascharacterized the trade policy of SouthKorea as strongly outward-oriented.Untike in Ghana, the policies of theSouth Korean government emphasizedlow import barriers on manufacturedgoods （but not on agricultural goods） andincentives to encourage South Koreanfirms to export. Beginning in the late1950s,. the South Korean governmentprogressively reduced import tariffs froman average of 60 percent of the price of animported good to less than 20 percent inthe mid-1980s. On most nonagriculturalgoods, import tariffs were reduced to zero.In addition, the number of imported goodssubject to quotas was reduced from morethan 90 percent in the late 1950s to zeroby the early 1980s. Over the same period,South Korea progressively reduced thesubsidies given to South Korean exportersfrom an average of 80 percent of theirsales price in the late 1950s to an averageof less than 20 percent in 1965, and downto zero in 1984. With the exception of theagricultural sector （where a strong farmlobby maintained import controls）, SouthKorea moved progressively toward a freetrade stance.
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