Motivate Like a CEO: Communicate Your Strategic Vision and Inspire People to Act!外文原版书

图书标准信息

• 作者 Suzanne Bates 著
• 出版社 Mcgraw-Hill
• 出版时间 2008-12
• 版次 1
• ISBN 9780071600293
• 定价 245.40元
• 装帧 精装
• 开本 其他
• 纸张 其他
• 页数 288页
• 正文语种 英语

【内容简介】

“Anexcitingread,youwon’twanttoputMotivateLikeaCEOdownuntilyou’vemasteredallofitssecrets!”

MarshallGoldsmith,NewYorkTimesbestsellingauthorofWhatGotYouHereWon’tGetYouThere

"Motivatedleadersarerare,yeteveryoneseekstobecomeone.Thegreatnessofthisbookisthatitbreaksdowntheprocessbygivingyoutheideasandthetoolstomotivateandinspireyourselffirst,andthenotherssecond.Ifyou’reinaleadershippositionorhopingtogettothenextlevel,makethedecisiontobuythisbook,studythisbook,andputitintopractice."

-JeffreyGitomer,authorofTheLittleRedBookofSelling

Themostsuccessfulleadersseemtopossessaremarkablegiftforinspiringandmotivatingpeople.Theyarenotonlyhardworkerswhopossessgreatbusinessminds;theyrallyotherstodriveforwardwithapowerful,commonvision.MotivateLikeaCEOdemonstrateshowleadersateverylevelcandevelopthisskillanduseittobringtheirteamstogetheraroundacommonpurpose.

Inthisfollow-uptoherbestsellingSpeakLikeaCEO,SuzanneBatesexplainshowyoucanbecomeapowerfulforceofinfluencewithinyourorganizationandpositionyourcompanyforgreatness.You'lllearnhowtotranslatesimple,effectiveconceptsintobrilliantexecution;getpeopleworkingtogetheronthehighestpriorities;andalignwarringfactionstochannelenergyintotheeffortsthatmakeyourcompanyprofitable.

Inside,you’lldiscoversecretstogenerateexcitementallthewaydownthelinetoachievesuperiorresults.Real-worldstoriesofleaderswhohavetransformedtheirorganizationswillinspireyoutomoveyourownorganizationtoapositionofstrength.And,you’llfindhelpful,easy-to-followadviceonhowtocommunicatein

awaythatinspirespeopletoact.

MotivateLikeaCEOteachesyouhowto:

Inspirepeopletoembraceandshareyourvision
Speakwithenergyandconfidenceintoughsituations
Turnchallengesintoopportunities
Getyourteamengaged,intheloop,andtrackingrealresults
Maketimeinyourscheduleforsharingyourmessageofmotivationthroughoutyourcompany

Evenawell-positioned,strategicallysoundcompanywillfailifitsmessagesandfocusarenotclear.Successfulleadersmustbeabletomovethestrategicplanfromwordsonpaperintotheheartsandmindsofthepeoplewhomakeithappen.

MotivateLikeaCEOcanhelpyousignificantlyimprovebottomlineresults,createahappier,moreunifiedteamofpeople,andallowyoutoleavealegacyofleadership.

【作者简介】

SuzanneBatesisanexecutivecoach,author,speaker,entrepreneur,andformeraward-winningtelevisionnewsanchor.AspresidentandCEOofBatesCommunications,sheshowsleadershowtogetbusinessresultsthroughbettercommunication.

【目录】

1WhatItMeanstoMotivateLikeaCEO1
2EightPrinciplesforMotivatingOthersThroughCommunication19
3DiscoveringYourPurposeandCommunicatingIttoOthers41
4ConnectingPeopletoPurpose.LinkWhatandWhy61
5AttheHelm:AligntheOrganizationwithMission,Values,andStrategy83
6FeedbackLoop:TrackandMeasuretheImpactoftheMessage101
7CreateMomentumandKeepItGoing119
8CreateAccountabilityandDriveResults133
9CreatetheStory:TheSecrettoWinningHeartsandMinds151
10OnStage:SpeakingwithPassionandConviction173
11EverydayMotivation:MakeCommunicationYourJobNumber1189
12MakingTimeforMotivatingPeople207
13YourStrategy:When,Where,andHowtoMotivatePeople225
14MotivatingYourTeam:TheCoachGetsYouReady249
15FinalThoughtsonBecomingaLeaderWhoMotivatesPeople263
16AListofIdeastoGetStarted267
RecommendedReading269
Index271