国际商务英语谈判与沟通

图书标准信息

• 作者 蒋磊 著
• 出版社 高等教育出版社
• 出版时间 2007-08
• 版次 1
• ISBN 9787040222043
• 定价 24.00元
• 装帧 平装
• 开本 16开
• 纸张 其他
• 页数 265页
• 正文语种 简体中文，英语

【内容简介】

　　《国际商务英语谈判与沟通》针对国际商务谈判的特点和要求，从实践的角度，分析研究了民国际商务谈判相关的国际惯例和国际商品交换过程的各种实际运作，以从事国际商务谈判的主要业务环节为主线，系统介绍了各环节的操作规程和国际惯例。

【目录】

Part1ABCtoBusinessNegotiation&Communication
Chapter1FundamentalTheoriesofBusinessNegotiation&Communication
SectionⅠIntroductiontoBusinessCommunication
1.BusinessCommunication&ItsNature
2.TheRoleofBusinessCommunication
3.ComponentsofCommunication
SectionⅡBasicConceptsofBusinessNegotiation
1.MotivationsofBusinessNegotiation
2.ImplicationsofBusinessNegotiation
3.ElementsofBusinessNegotiation
4.CharacteristicsofBusinessNegotiation
5.TypesofBusinessNegotiation
SectionⅢPracticalActivities
1.CaseStudy
2.RolePlay
3.MiniNegotiation
NegotiationTips
ExtendedActivities
Chapter2PrinciplesofBusinessNegotiation&Communication
SectionⅠPrinciplesofBusinessCommunication
1.Clarity
2.Correctness
3.Conciseness
4.Completeness
5.Courtesy
6.Consideration
SectionⅡPrinciplesofBusinessNegotiation
1.PrincipleofCollaborativeNegotiation
2.PrincipleofInterestDistribution
3.PrincipleofTrustinNegotiation
4.PrincipleofDistributive&ComplexNegotiation
5.Win-winPrinciple
SectionⅢPracticalActivities
1.CaseStudy
2.RolePlay
3.MiniNegotiation
NegotiationTips
ExtendedActivities
Chapter3ProcessofBusinessNegotiation&Communication
SectionⅠForms&ApproachesofBusinessCommunication
1.FormsofBusinessCommunication
2.TheFivePlanningStepsofBusinessCommunication
SectionⅡProcedureoftheNegotiation
1.Pre-negotiationStage
2.IntegrativeBargainingStage
3.Decision-making&ActionStage
SectionⅢPracticalActivities
1.CaseStudy
2.RolePlay
3.MiniNegotiation
NegotiationTips
ExtendedActivities
Chapter4Strategies&BackgroundofBusinessNegotiation&Communication
SectionⅠBackgroundofBusinessCommunication
1.EconomicSystems
2.PoliticalSystems
3.LegalSystems
4.LinguisticSystems
5.SocialCustomsSystems
SectionⅡStrategiesandTacticsofNegotiations
1.ChoosingSuitableStyleandModes
2.StrategiesofPre-StrategiesofPresentation
3.StrategiesofResponsiveness
4.OffensiveandDefensiveStrategies
5.StrategiesofMakingConcessions
6.TowardsSettlement
SectionⅢPracticalActivities
……
Part2PracticalBusinessCommunication
Chapter5OralCommunicationinBusiness
Chapter6WrittenCommunicationinBusiness(1)
Chapter7WrittenCommunicationinBusiness(2)
Chapter8ElectronicCommunication

Part3PracticalBusinessNegotiation
Chapter9SalesNegotiation
Chapter10InvestmentNegotiation
Chapter11TechnologyTradeNegotiation
Chapter12InternationalBusinessContractNegotiation
Part4InterculturalBusinessNegotiation&Communication
Chapter13InterculturalAwarenessinBusinessActivities
Chapter14DifferentCultureandBusinessNegotiation
KeytotheExercises