¥ 5.96 1.0折 ¥ 62 八品
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作者戚佳鸣、程佳、董莹莹、丁笑君、张静 著
出版社清华大学出版社
出版时间2019-01
版次1
装帧平装
货号57533
上书时间2024-09-30
本教材主要面向应用型本科院校已完成基础阶段英语学习的人文社科类(非英语)专业
学生,目的在于通过学习阅读专业相关文章,帮助学生巩固和扩充词汇,提高学生阅读分
析、写作、翻译等综合能力,帮助学生从不同侧面了解专业知识,拓宽国际视野,提升综合
文化素养,为进一步阅读专业文献打下良好基础。
本书参考答案和视频资源请在ftp://ftp.tup.tsinghua.edu.cn/上下载。
目 录 Contents
Unit 1 Marketing / 1
Part A Listening Task / 2
Lead-in Activity / 2
Part B Reading Task / 3
Text A Th e Business of Marketing / 3
Text B Brand, Trademark and Branding / 10
Text C SWOT Analysis / 15
Part C Writing Task / 22
Commercial Advertisement / 22
Part D Comprehensive Language Practice / 25
Research Project / 25
Unit 2 Human Resources / 27
Part A Listening Task / 28
Lead-in Activity / 28
Part B Reading Task / 29
Text A What Do the Managers Really Do? / 29
Text B Career Management and Development / 36
Text C How Does a Salary Range Work? / 41
Part C Writing Task / 47
Résumé / 47
Part D Comprehensive Language Practice / 50
Research Project / 50
Unit 3 Financial Management / 53
Part A Listening Task / 54
Lead-in Activity / 54
Part B Reading Task / 55
Text A Accounting Profession / 55
Text B Take Control and Win / 61
Text C How to Manage Your Finances / 66
Part C Writing Task / 71
Application Letter / 71
Part D Comprehensive Language Practice / 75
Research Project / 75
Unit 4 Public Administration / 77
Part A Listening Task / 78
Lead-in Activity / 78
Part B Reading Task / 79
Text A McDonald’s and Harvard: A Structural Odd Couple / 79
Text B Shared Bikes: Th e Pros and Cons / 85
Text C Is Public Administration a Science or an Art? / 90
Part C Writing Task / 95
Questionnaire / 95
Part D Comprehensive Language Practice / 99
Research Project / 99
Unit 5 Economics / 101
Part A Listening Task / 102
Lead-in Activity / 102
Part B Reading Task / 103
Text A Understand the World of Small Business / 103
Text B 5 Ways to Give E-Commerce Shopping Th at Personal Touch / 110
Text C Time to Stop Th is Pretence—Economics Is Not Science / 116
Part C Writing Task / 121
Abstract / 121
Part D Comprehensive Language Practice / 125
Research Project / 125
Unit 6 Finance / 127
Part A Listening Task / 128
Lead-in Activity / 128
Part B Reading Task / 129
Text A How Banks Make Money? / 129
Text B Why Not Just Print More Money? / 137
Text C How High Can Bitcoin’s Price Go in 2018? / 142
Part C Writing Task / 147
Memo / 147
Part D Comprehensive Language Practice / 150
Research Project / 150
Unit 7 International Trade / 153
Part A Listening Task / 154
Lead-in Activity / 154
Part B Reading Task / 155
Text A Delivering the Goods / 155
Text B What Is International Trade? / 161
Text C China Moves up the Exports Value Chain / 166
Part C Writing Task / 173
Email / 173
Part D Comprehensive Language Practice / 176
Research Project / 176
Unit 8 Sociology / 179
Part A Listening Task / 180
Lead-in Activity / 180
Part B Reading Task / 181
Text A Making Every Drop Count / 181
Text B Do Literate Women Make Better Mothers? / 187
Text C The True Cost of Food / 192
Part C Writing Task / 195
Oral Presentation / 195
Part D Comprehensive Language Practice / 198
Research Project / 198
Unit 9 Mass Media / 201
Part A Listening Task / 202
Lead-in Activity / 202
Part B Reading Task / 202
Text A New Social Media vs. Traditional Media / 202
Text B Mass Media / 209
Text C What Is a Journalist? / 214
Part C Writing Task / 220
Press Release / 220
Part D Comprehensive Language Practice / 224
Research Project / 224
Unit 10 Law and Business / 227
Part A Listening Task / 228
Lead-in Activity / 228
Part B Reading Task / 228
Text A Uber and the Sharing Economy Under Australian Labor Law / 228
Text B Apple Faces Lawsuits over Slowed IPhones / 235
Text C China’s Anti-monopoly Law: One Year On / 241
Part C Writing Task / 245
Agreement and Contract / 245
Part D Comprehensive Language Practice / 250
Research Project / 250
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