现货 时尚品牌： 从阿玛尼到 Zara 的品牌风格Fashion Brands: Branding Style from Armani to Zara
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认证卖家担保交易快速发货售后保障
作者Mark Tungate
出版社Kogan Page
ISBN9780749464462
出版时间2012-10
装帧平装
页数240页
货号9780749464462
上书时间2024-08-02
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时尚曾经是只有精英阶层才买得起的奢侈品，而现在所有人都能买得起。Zara、Topshop 和 H&M 等高街品牌让时尚变得触手可及，而汤姆-福特（Tom Ford）、亚历山大-麦昆（Alexander McQueen）和斯特拉-麦卡特尼（Stella McCartney）等设计师也因媒体的广泛关注而自成品牌。可以这么说，《时尚品牌》将带您 "探寻 "缝隙背后的秘密，揭示广告、商店设计和媒体的使用如何改变了我们的时尚 "感觉"，以及一件普通的衣服如何变成具有神秘诱惑力的东西。
这本国际畅销书《时尚品牌》的第三版全面更新，收录了对时尚品牌大师和业内人士的第一手采访，比以往任何时候都更能把握时尚脉搏。现在，它包含了更多关于名人时尚品牌和 "It "女孩的崛起及其影响力的内容，从营销角度进一步分析了时尚的方方面面。
Once a luxury that only the elite could afford, fashion is now accessible to all. High street brands such as Zara, Topshop and H&M have put fashion within the reach of anyone, whilst massive media attention has turned designers such as Tom Ford, Alexander McQueen and Stella McCartney into brands in their own right. Fashion Brands takes you 'behind the seams', so to speak, exposing how the use of advertising, store design and the media has altered our fashion 'sense' and how a mere piece of clothing can be transformed into something with mystical allure.
Packed with first-hand interviews with fashion brand gurus and industry insiders, this fully updated 3rd edition of the international bestselling Fashion Brands has its finger on the fashion pulse more firmly than ever. It now includes more on celebrity fashion brands and the rise of the 'It' girls and their influence to further analyze every aspect of fashion from a marketing perspective.
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