内容提要 本书以行业、企业对职业能力的需要为出发点,以培养学习者应具备的实际操作能力为目标,以进出口交易为基础,着力强化学习者实际动手能力的培养,编写内容涵盖建立业务关系、交易磋商、交易履行等各个环节,全方位、多角度层层深入。编写人员来自职业院校和外贸企业,将专业知识与实际业务融会贯通,使学习者学会在不同的业务背景下开展交易谈判、订立并履行合同,灵活运用专业知识和语言知识提高解决问题和处理问题的综合能力,为职业院校在校生、企业员工和社会公众等更加全面、系统、规范地掌握专业知识,获取职业技能和相关职业资格证书,以及企业提升人力资源水平提供有力支撑。 目录 PART ONE LAYOUT OF BUSINESS LETTERS/1PART TWO BUSINESS NEGOTIATION/17Module I Establishment of Business Relations/18Project Establishment of Business Relations/18 Task 1 A Letter from Exporter/19 Task 2 A Letter from Importer/24 Task 3 An Invitation Letter/28 Module II Enquiry, Offer, Counter-offer & Acceptance/33 Project 1 Enquiry/33 Task 1 A General Enquiry/34 Task 2 A Specific Enquiry/39 Project 2 Offer/44 Task 1 A Firm Offer/45 Task 2 A Non-firm Offer/50 Project 3 Counter-offer/55 Task 1 A Counter-offer on Price/56 Task 2 A Recounter-offer on Price/61 Task 3 A Counter-offer on Payment/65 Task 4 A Recounter-offer on Payment/70 Task 5 A Counter-offer on Shipment/73Project 4 Acceptance/77 Task 1 Acceptance of a Counter-offer/78Task 2 Acceptance with Condition/81Task 3 Declining a Counter-offer/84Module III Conclusion of Business/88 Project 1 Order/88 Task 1 A First Order/89 Task 2 A Repeat Order/93 Task 3 Order Confirmation/96 Project 2 Contract/100 Task 1 Sending Sales Contract/101 Task 2 Countersignature/105 PART THREE EXECUTION OF CONTRACT/111Module I Payment/112 Project 1 Urging Payment/112 Task 1 Urging Payment of Deposit/113Task 2 Urging 作者介绍
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