With advice and tools for improving a wide array of communication skills--from delivering an effective presentation to drafting proposals to the effective use of e-mail--Business Communication helps managers deliver information effectively.
【作者简介】
Harvard Business Press is the book-specific division of Harvard Business School Publishing, owned by the Harvard Business School, based in Boston, MA.
The Press publishes general interest books in addition to business books. Its bestsellers Blue Ocean Strategy and The First 90 Days are widely read in management circles.
HBSP also publishes business cases which are widely known HBS cases. These cases are used by business schools across the globe for business education.
HB Press books are frequently reviewed and discussed in such publications as the New York Times, The Economist, and the Financial Times.
【目录】
Introduction
1 Good Writing
It Begins with Principles
Have a Clear Purpose
Be Audience Focused
State Your Key Message Clearly
Stay on Topic
Observe Economy of Words
Use Simple Sentences
Consider Your "Delivery Strategy
Summing Up
2 Start-Up Strategies
Your Launch Point
Questioning Method
Traditional Outline Method
Brainstorm Outline Method
Free Writing Method
Scoping Your Project
Summing Up
3 The First Draft
Getting It Down
Get It Down First
Build on Strong Paragraphs
Create Transitions
Use Design Elements to Lighten the Reader's Load
Summing Up
4 Getting It Right
The Editing Craft
Editing for Content
Editing for Style
Tighten and Sharpen Those Sentences
Editing for Accuracy
Summing Up
5 Everyday Writing
Memos, Letters, and E-mail
Writing Effective Memos
Business Letters That Do the }ob
Making the Most of E-mail
Summing Up
6 Presentations
Timeless Principles
Presentations: The Greek Way
Four Rhetorical Devices
Three Learning Styles
Aim for the Head and the Heart
Summing Up
7 Backstage
Preparing Your Presentation
Step 1: Define Your Objective
Step 2: Understand the Audience
Step 3: Decide What to Say
Step 4: Get Organized
Step 5: Develop Effective Visuals
Step 6: Rehearse
Summing Up
8 Show Time
Making an Effective Delivery
Speaking Effectively
Projecting a Positive Image
Keeping the Audience Engaged
Handling Questions
Making Group Presentations
Dealing with Stage Fright
Evaluating Your Presentation
Summing Up
9 Dialogue
The Ultimate Communication
Understanding the Other Person
Seeing Yourself (or Your Company) from the
Other Person's Perspective
Creating Dialogue
Summing Up
Appendix A Useful Implementation Tools
Appendix B Writing the Perfect Job Application Cover Letter
Appendix C Cornmonsense Rules for Presentation Visuals
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