21世纪高职高专规划教材·物流管理系列：物流英语

图书标准信息

• 作者 欧阳斌、张耀平 编
• 出版社 清华大学出版社
• 出版时间 2010-03
• 版次 1
• ISBN 9787302220961
• 定价 22.00元
• 装帧 平装
• 开本 16开
• 纸张 胶版纸
• 页数 214页
• 字数 285千字
• 正文语种 简体中文，英语
• 丛书 21世纪高职高专规划教材

【内容简介】

　　《物流英语》是物流专业学生的一门必修课程，旨在培养学生在物流实践中的英语交流技能。《物流英语》共12章，主要内容有物流概念、供应链管理、物流运输、第三方物流、零售供应链、连锁超市、配送中心、多式联运、采购管理、物流信息管理、客户服务、包装与条码识别。《物流英语》适合作为高职高专类物流专业学生的专业英语或双语教学教材，也可作为市场营销、国际贸易等专业学生的教材。

【目录】

Chapter1Logistics
Text1WhatisLogistics?
RolePlay1PlacinganOrder
Text2TheDefinitionofLogistics
RolePlay2DeliveriesandSuppliers
CaseStudyLogisticsatWal-Mart
Test

Chapter2SupplyChainManagement
Text1RoleofLogisticsintheSupplyChain
RolePlay1ConversationwithForwardAirPresident(I)
Text2WhatisSupplyChainManagement?
RolePlay2ConversationwithForwardAirPresident(II)
CaseStudyFutureTrendsinSupplyChainManagement
Test

Chapter3Transportation
Text1ThePurposeofTransportation
RolePlay1UKTransportationConversation
Text2DefinitionofTransportation
RolePlay2GroundTransportation
CaseStudyYamatoTransportCo.，Ltd.
Test

Chapter4AThirdPartyLogisticsProvider
TextIWhatisOutsourcing?
RolePlayIProblemswithaClient
Text2DefinitionofThirdPartyLogistics
RolePlay2SalesTerminology
CaseStudyHowtoSelectaThird-PartyLogisticsProvider
Test

Chapter5RetailingLogistics
Text1RetailSupplyChains
RolePlay1ARetailConversation
Text2RetailingLogisticsinU.K.
RolePlay2MeetingwithCustomers
CaseStudyGrampianCountryFoodGroup
Test

Chapter6ChainStore
Text1StandardizationoftheOperationofChainStores——AnOpinion
RolePlay1BritishFood
Text2DefinitionofChainStores
RolePlay2BargainingataFlea-Market
CaseStudyMcDonaldsCorporation
Test

Chapter7DistributionCenter
Text1WhatIsaDistributionCenter?
RolePlay1TargetDistributionCenter
Text2WarehouseManagement
RolePlay2DistributionOpportunities
CaseStudyTurbochargedWarehouse&DistributionCenter
Test

Chapter8IntermodalTransportation
Text1Containerization-Past，PresentandFuture
RolePlay1ImportandExportBusiness
Text2TheNatureofIntermodalism
RolePlay2TheEconomics
CaseStudyInternationalTransportationOperation
Test

Chapter9Procurement
Text1DefinitionaboutProcurement
RolePlay1AnOfficeintheUniversityofPaisley
Text2ApplicationofProcurementSystems
RolePlay2AnOfficeintheUniversityofPaisley
CaseStudyUnitedNationsProcurementMethods
Test

Chapter10InformationManagement
Text1LogisticsInformationandCommunicationTechnology
RolePlay1UsingaComputer
Text2InformationApplication
RolePlay2HookingUpMyComputer
CaseStudyUseofEDIintheSupplyChain
Test

Chapter11CustomerService
Text1EightRulesforGoodCustomerService
RolePlay1CustomerServices(I)
Text2DevelopingaLogisticsServiceQualityScale
RolePlay2CustomerServices(II)
CaseStudyBack-to-backSupplyChainServicesIsMoreThanJustLogistics
Test

Chapter12Packaging
Text1IntroductiontoPackaging
RolePlay1ThePackaging(I)
Text2PackagingTypes
RolePlay2ThePackaging(II)
CaseStudyCoca-ColaCompany
Test
AppendixALogisticsDocuments
AppendixBAbbreviations
Reference