新编商务英语精读4（学生用书）

图书标准信息

• 作者 虞苏美、张逸 编
• 出版社 高等教育出版社
• 出版时间 2006-02
• 版次 1
• ISBN 9787040188585
• 定价 47.00元
• 装帧 平装
• 开本 16开
• 纸张 胶版纸
• 页数 400页
• 字数 480千字
• 正文语种 英语
• 丛书 新编商务英语系列

【内容简介】

《新编商务英语精读4（学生用书）》为“新编商务英语系列丛书”之一。《新编商务英语精读4（学生用书）》共10个单元，每单元由阅读（ReadingI）、阅读II（ReadingⅡ）以及扩展性练习（ExtendedActivities）组成。《新编商务英语精读4（学生用书）》旨在寻求语言能力培养和商务英语知识学习的最佳结合点，即在全面培养学生英语语言综合能力的同时，熟悉各种商务活动，了解商务方面的知识。本丛书适用于商务英语专业的学生。《新编商务英语精读4（学生用书）》另配录音磁带。

【目录】

Unit1Advertisement
ReadingIAdvertising
ReadingⅡTheMixedBlessingofAdvertisingTechnology
ExtendedActivities
FunctionandStructure：Persuasion
PracticalReading：LanguageofAdvertising
BasicWriting：SentenceWriting
AdditionalVocabulary
BusinessVvbrJd
Humortime
Unit2BusinessCommunication
ReadingIHowtoWriteMagneticSalesLetters
ReadingⅡUsingAudienceAnalysistoAdaptYourMessage
ExtendedActivities
FunctionandStructure：ExpressionsatthePostOffice
PracticaJReading：Leaflet：SwiftService
BasicWriting：SentenceWriting(万)
AdditionaJVocabulary
BusinessWorld
Humortime
Unit3OrganizationalCulture
ReadingITheOrganizationalCultureandtheDiscourse
Community
ReadingⅡHondaofAmerica
ExtendedActivities
FunctionandStructure：ExpressingCuriosity&Askingfor
Jnformation
PracticalReading：ACaseStudy
BasicWriting：TopicSentence
AdditionalVocabulary
BusinessWorld
Humortime
Unit4Family
ReadingIMagicofaFullMoon
Reading11The“NewFather”——NoRealRoleReversal
ExtendedActivities
FunctionandStructure：Explanation
PracticalReading：AdvertisementsforProperties
BasicWriting：UnityandCoherence
AdditionalVocabulary
BusinessWorld
Humortime
Unit5Sightseeing
ReadingIBigFun
Reading11FollowSummerWaterfalls
ExtendedActivities
FunctionandStructure：ExpressionsforSightseeing
PracticalReading：Itinerary
BasicWriting：ParagraphDevelopment
AdditionalVocabulary
BusinessWodd-
HIJmortime
Unit6PublicRelations
ReadingIPublicRelations
Reading11AGeneralIntroductiontoPublicRelations
ExtendedActivities
FunctionandStructure：ExpressionsataHoteJ
PracticalReading：HoteJBrochures
BasicWriting：TelephoneMessages
AdditionaJVocabulary
BusinessWorld
HumorTime
Unit7ModernOffice
ReadingITheModernOffice
ReadingⅡRuleNumberOne：ClearThatDesk
ExtendedActivities
FunctionandStructure：ReceivingGuests
PracticaReading：theCommunicativeProcesses
BasicWriting：Notes
AdditionafVocabulary
BusinessWorld
FlumorTime
Unit8Production
ReadingINewProcessDesigns
ReadingⅡTheTwoBasicMethodsofProduction
ExtendedActivities
FunctionandStructure：DescribingProducts
PracticaJReading：ProductionActivities
BasicWriting：Memos
AdditionaJVocabulary
BusinessWorld
HumorTime
Unit9Automobiles
ReadingICars：OnaRoadtoNowhere
ReadingⅡMergingHand—madeCraftsmanshipwithWorld—class
Manufacturing
ExtendedActivities
FunctionandStructure：TravefbyCar
PracticaJReading：CarAds
BasicWriting：E-mails
AdditionaJVocabulary
BusinessWorld
HumorTime
Unit10Insurance
ReadingITypesofInsurance
Reading11BasicInsuranceConcepts
ExtendedActivities
FunctionandStructure：ConversationalStrategies
PracticaJReading：JnsuranceFbrm
BasicWriting：Fax
AdditionaIVocabulary
BusinessWorld
HumorTime