THe 22 ImmUTABLeLawS OF BranDing

图书标准信息

• 作者 Marcia Millman 著
• 出版社 HarperCollins
• 出版时间 2002-02
• ISBN 9780060007867
• 定价 120.90元
• 装帧 平装
• 开本 其他
• 纸张 其他
• 页数 256页
• 正文语种 英语

【内容简介】

Inthisgroundbreakingwork,MarciaMillmanrevealsthatwomen'sromanticrelationshipsareenactedthroughsevenbasiclovestories.BasedonherpopularcourseTheSociologyofLoveattheUniversityofCaliforniaatSantaCruz,adecade'sworthofresearch,morethanonehundredinterviews,andexamplesfrommovies,novels,andmemoirs,Millmanidentifiesthesevenlovescenariosasreenactmentsofearlyexperiencesandeffortstochangepastdefeatsintovictories.Shealsoshowshowthesuccessorfailureofeachisdeterminedbyunconsciouschoices.Explainingthehiddenneedsandemotionsthatcomeintoplayintheselovestories,Millmancreatesatoolforrelationshipguidancethatwomenandmencanusetoreachthefallpotentialofanypartnership.Overtime,mostofusplayoutarepertoireofthesesevenromanticplots,butwealwaysreturntoourprimarylovestory.Bylearningtorecognizeourownpatternoflove,wecanunderstanditshiddenmeaningsandsourceandavoidpotentialheartache.Womenandmenwhoareotherwisestrongandperceptivefrequentlygetintothewrongrelationshipsbecausetheydon'tunderstandthelovestoriestheyareenacting.Shatteringthepopularmyththatmostromanticproblemsarecausedbypervasivelowself-esteemormiscommunication,thisessentialbookcanhelpanyonesucceedinfindingasatisfying,lastingrelationship.UsingexamplesfromtimelessandpopularromanticmoviessuchasCasablanca,FatalAttraction,Prettywoman,andDirtyDancing,andnovelssuchasCharlotteBrontë'sJaneEyre,MelissaBanks'sTheGirls'GuidetoHuntingandFishing,ScottSpencer'sEndlessLove,andDaphneduMaurier'sRebecca,Millmanclarifiesthedifficultiesthatcanariseintheselovestoriesandexplainshowtheycanberemedied.Discoveringwhichstorywearereenactinghelpsustoavoidpotentialpitfallsandallowsustomakechoicesthatbringgreaterhappiness.Loveandrelationships,intheirmanymanifestations,canbeelusiveeventothoseinthemidstofthem.Thisbookisafirststepontheroadtoromanticfulfillment.

【作者简介】

MarciaMillmanisaprofessorofsociologyattheUniversityofCaliforniaatSantaCruz.ShereceivedherPh.D.insociologyfromBrandeisUniversity.SheistheauthorofTheUnkindestCut:LifeintheBackroomsofMedicine,SuchaPrettyFace:BeingFatinAmerica,andWarmHearts,ColdCash:TheIntimateDynamicsofFamilyandMoney.