Driving Results Through Social Networks[结果性社会网络：领先机构是如何利用网络达成业绩与增长的] 精装

图书标准信息

• 作者 Robert L. Cross 著
• 出版社 Wiley
• 出版时间 2008-12
• 版次 1
• ISBN 9780470392492
• 定价 302.50元
• 装帧 平装
• 开本 其他
• 纸张 胶版纸
• 页数 240页
• 正文语种 英语
• 丛书 J-B US non-Franchise Leadership

【内容简介】

PraiseforDrivingResultsThroughSocialNetworks"OrganizationalnetworkanalysishashelpedKetchumimprovethefunctioningofoneofourlargestoffices,aswellasoneofourlargestclients.Itgivesapracticalmapofrelationshipsthatyoucanusetofindclarityamidsttheambiguity—Iheartilyrecommendthisbook!"—RayKotcher,CEO,Ketchum"Showsexecutiveshowtoleverageseeminglyinvisiblenetworksforperformanceandinnovationimpact.Throughcompellinganddetailedcasestheauthorsdemonstratehowtoporganizationsarederivingmeasurablebusinessimpactbycultivatingnetworksthatsupportstrategicobjectives—notsimplybuildingcollaborationsindiscriminately.TheideasarehighlyimpactfulandonesweareusingonseveralfrontsatMonsanto."—MarkShowers,chiefinformationofficer,Monsanto"CrossandThomascontinuetobreaknewgroundinthestudy—andmostimportantlyinthepracticalapplication—ofsocialnetworkanalysistoorganizationalresults.Theirframeworkforexaminingnetworksisbothspecificandactionable.TheideasinDrivingResultsThroughSocialNetworkswillcontinuetohelpourleadersmaximizetheirowneffectivenessanddriveHewlett-Packardforward."—SteffenLandauer,chieflearningofficer,Hewlett-Packard"Manyofusspendasignificantamountofmanagerialtimetryingtoconstantlyreorganizeintoglobal,matrixedorganizationsandwonderwhyit'ssochallengingtoassimilateandengagetalentwhiledrivingchangeandinnovation.CrossandThomassuggestaverynovelideaweareincreasinglyemployingatCiti—thatweshouldbefocusedonanalyzing,building,andleveragingthesocialnetworksthatdrivehowworkreallygetsdone."—GregBurns,chieflearningofficer,Citi"Asapractitionerofleadershipdevelopment,Icansaywithconfidencethatitisraretocomeacrossasolidacademicideathattranslatesintopracticalactionsforafirm.Theideasinthisbookoffernotonlynewwaystounderstandhoworganizationsworkbut,mostimportantly,newwaystomakeorganizationsworkbetter."—LisaVertucci,managingdirector,BarclaysCapital"Thebusinessworldisexperiencingtremendouspressurestobemoreflexibleandabletoharnesstheknowledgeandpowerofpeople.CrossandThomasprovideimportantinsightsintohowtoaddresstheseissuesbyleveragingsocialnetworks.Managingsocialnetworks,asanevolvingfieldofmanagementpractice,isgoingtomakeabigdifferenceinbusinessperformance."—SteveMaritz,chairman&CEO,MaritzInc.

【作者简介】

RobCrossisassociateprofessor,McIntireSchoolofCommerceatUniversityofVirginia,wherehespecializesinorganizationalbehavior.HeisalsothedirectorofTheNetworkRoundtable(www.thenetworkroundtable.org),aconsortiumofover100organizationsfocusedonapplicationsofnetworkideasthatyieldmeasurablebusinessimpactandstrategicadvantage.RobertJ.ThomasisexecutivedirectorofAccenture'sInstituteforHighPerformanceandaseniorexecutivebasedinBoston,Massachusetts.Hespecializesinleadership,organizationdesign,andtransformationalchange.