ServicesMarketingManagement:AStrategicPerspective

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河南濮阳市

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作者Hans Kasper、Piet van Helsdingen、Mark Gabbott 著

出版社Wiley

出版时间2006-06

装帧平装

货号1405A

上书时间2024-09-30

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【内容简介】: Hans Kasper is Professor of Services and Retail Management at Maastricht University and Director of Etil bv.Piet van Helsdingen is Lecturer of Services Marketing at the Vrije Universiteit and a management trainer and consultant on service concepts in Amsterdam.Mark Gabbott is Professor of Marketing, Head of the Department of Marketing and Deputy Dean, Faculty of Business and Economics at Monash University.
【作者简介】: Hans Kasper is Professor of Services and Retail Management at Maastricht University and Director of Etil bv.Piet van Helsdingen is Lecturer of Services Marketing at the Vrije Universiteit and a management trainer and consultant on service concepts in Amsterdam.Mark Gabbott is Professor of Marketing, Head of the Department of Marketing and Deputy Dean, Faculty of Business and Economics at Monash University.

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