普通高等教育十二五规划教材：国际商务谈判

图书标准信息

• 作者 黄伟、钱莉 著
• 出版社 冶金工业出版社
• 出版时间 2012-02
• 版次 1
• ISBN 9787502456351
• 定价 29.00元
• 装帧 平装
• 开本 16开
• 纸张 胶版纸
• 页数 216页

【内容简介】

《普通高等教育十二五规划教材：国际商务谈判》从理论和实践相结合的角度，科学地把商务知识、谈判知识、现代沟通的内容及形式与英语语言综合技能融为一体，通过系统的商务英语谈判的学习，掌握国际商务谈判的基本理论知识，借助于灵活多变的谈判技巧，熟悉各种谈判策略、礼仪及活动，了解不同国际商务活动的人文背景、国际商务谈判规范、具体操作程序以及谈判风险与规避，从而提高国际商务谈判中分析问题和处理问题的能力；特别注意把握好国际商务谈判活动主题的涵盖面、国际商务知识的系统性与完整性，以及语言技能与商务知识的平衡，从而提高学习者用英语分析和处理谈判业务的能力。

【目录】

ChapterⅠAnOverviewofInternationalBusinessNegotiations
SectionⅠConceptandCharacteristicsofInternationalBusinessNegotiations
SectionⅡPrinciplesofBusinessNegotiations
SectionⅢTheTypesofInternationalBusinessNegotiations
SectionⅣForms&ApproachesofBusinessCommunication

ChapterⅡTheTheoriesofInternationalBusinessNegotiations
SectionITheEconomicTheory
SectionIITheBasicPsychologicalTheoriesofBusinessNegotiations
SectionⅢIntegrativeApproachandWin-winPrinciple
SectionⅣGameTheoryandthePrincipleofGoodFaith
SectionⅤOtherTheories

ChapterⅢPersonnelQuality,Psychologyandthe
NegotiationTeamComposition
SectionⅠPsychologyinInternationalBusinessNegotiations
SectionⅡIndividual'sPsychologicalActivitiesDuringtheInternationalBusinessNegotiations
SectionⅢTheNegotiators'Qualities
SectionⅣTheNegotiationTeamComposition

ChapterⅣCultureDifferencesinInternational
BusinessNegotiations
SectionⅠCulturalFactorsInfluencingonNegotiationStyles
SectionⅡCulturalDifferencesinInternationalBusinessNegotiations
SectionⅢTheBusinessNegotiationCustomsandStylesinthePrimeRegions

ChapterⅤPreparationsforBusinessNegotiations
SectionⅠThePreparationsofBusinessNegotiations
SectionⅡTheInformationPreparationforBusinessNegotiations
SectionⅢBusinessNegotiationPlans
SectionⅣSimulatedNegotiations

ChapterⅥBusinessNegotiationStrategies
SectionⅠStrategiesofStartingStage
SectionⅡStrategiesofOffer
SectionⅢStrategyofConsultationStage
SectionⅣStrategiesontheStageofStrikingaBargaining

ChapterⅦCommunicationSkillsinBusinessNegotiations
SectionⅠVerbalLanguageinBusinessNegotiations
SectionⅡTheNon-verbalLanguageinBusinessNegotiations
SectionⅢWordsExpressionsinBusinessNegotiations

ChapterⅧDifferentFormsofTacticsinInternational
BusinessNegotiations
SectionⅠNegotiationSkillsfortheSuperior
SectionⅡNegotiationSkillsfortheInferior
SectionⅢNegotiationSkillsfortheBalance

ChapterⅨRiskPreventioninInternationalBusinessNegotiations
SectionⅠAnalysisfortheRisksinInternationalBusinessNegotiations
SectionⅡHowtoForecast&ControlRisksinInternationalBusinessNegotiations
SectionⅢMethodstoAvertRisks

ChapterⅩEtiquetteforInternationalBusinessNegotiations
SectionⅠSummaryforEtiquetteinInternationalBusinessNegotiations
SectionⅡBasicBusinessEtiquette
SectionⅢEtiquetteforInternationalBusinessNegotiations
Bibliography