马化腾的腾讯帝国(英文版) 财富论坛 林军|译者:梅丹理
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作者林军|译者:梅丹理
出版社五洲传播
ISBN9787508526775
出版时间2013-11
版次1
装帧平装
开本32
页数127页
定价79元
货号404_9787508526775
上书时间2024-12-16
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目录：
chapter 1
a man named ma huateng
the youthful ma huateng in shenzhen
shenzhen: a national leader in
inter innovation
an engineer at runxun munications.
a subdued style of leadership
he found his other half on
chapter 2
ma huatengs partners and friends
"ponysoft" on cfido
qiu bojun and lei
zhang zhidong - technical genius and
shenzhen university grad
zeng liqing the marketing whiz
top speized talents:
xu chenhua and chen yidan
other foun shareholders of tencent
startup employees who came over to tencent
a five-person decision making group
chapter 3
adversaries faced by ma huateng
pang shengdong:
from "mysteries of women" to 51.
what happened between tencent and
thousand oaks
ma yun and ma huateng
chapter 4
investors who helped ma huateng
lin aosong and lin jianhuang:
two "angel investors".
20% shares for idg and pccw
mih ste in as tencent shareholder
market offering in hong kong
goldman sachs bank makes its entry
liu zhiping parachutes in
chapter 5
lead product manager ma huateng
three questions to guarantee a
"measured response".
face to face with the product manager
domino effect
tencent academy
chapter 6
from olcq to
oicq: a product conceived
because of a lost order
a sinophone revision of icq.
setting off the craze
. name bought for $100,000
in america
chapter 7
text messages help tencent bee the
earliest profitable inter pany
inter advertising and member fees
the ultimate fantasy of
virtual tele operations
mobile
fetion vs. cell phone
chapter 8
a virtualconsumption empire with
almost 100 million users
dongli advertising creates the "fat penguin"
excess coinage of -cash
hacker attacks and stolen account fraud
chapter 9
the battle with microsoft
chapter 10
ad a portaf and search engine
.
moving into the heart of the inter
chapter 11
tencents all-out battle in tile
game market
chapter 12
tencent tries innovation
imitator or innovator?
"surpassive imitation".
innovation that satisfies customers needs
saving for the future
patent strategies
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